Reel Ready – Scripts for the Week of 8-24-26

A note from Laurie

This week’s scripts are about the questions we ask before the fun part starts: appliances before cabinets, furniture before rugs, budget before anything else. If you only have time to film two, try Kitchen Counter Habits and The Budget Conversation, they open conversations clients don’t expect but always appreciate.

Ten fresh scripts below. Tap any title to open it. Everyone picks different ones, so your videos stay unique to you. Choose the two that best fit your voice and your clients, film them, and tag #idcvideo and @interiordesigncommunity when you post.

Filming tip: Record somewhere with soft surfaces around you, like a couch, curtains, or a rug, not an empty room with bare walls and floors. Hard surfaces bounce your voice around and make it sound tinny on playback, and that’s the one thing viewers notice even when they can’t say why a video feels off.

1. Kitchen Counter Habits

Hook: What you leave sitting on your kitchen counter tells me more about how I should design your kitchen than almost anything you could show me on Pinterest.

Seriously. Before I start designing, I want to know what actually lives out there.

Is the toaster permanently on the counter? Air fryer? Vitamins? Fruit bowl? A stack of mail that somehow becomes part of the kitchen decor?

Because if you use something every single day, designing a beautiful cabinet for it across the kitchen isn’t helping anybody.

And this is where I start noticing patterns. Maybe you need an appliance garage that actually stays open during the morning rush. Maybe we need a drawer right where the mail naturally lands. Or maybe hiding everything isn’t even the goal because you know that coffee maker is never, ever getting put away.

I’m not designing your kitchen for the five minutes after you clean it.

I’m designing it for a random Tuesday morning when everyone is hungry, running late, and actually using the thing.


Caption

Your kitchen counter is basically telling on you 😆 And honestly? I want it to. The things you leave out every single day tell me so much about how your kitchen actually needs to function. I’m designing for your real Tuesday morning not the five minutes after you cleaned for company.

@interiordesigncommunity #idcvideo #kitchendesign #interiordesigntips #functionaldesign

Assets

Press and hold any image on your phone to save it to your camera roll.

2. Monogram Appliances · Monogram

Hook: Your appliance decisions need to happen way earlier in a kitchen project than most people realize.

Because before I can finalize cabinetry, I need to know exactly what’s going inside it.

Refrigerator. Range. Wall ovens. Dishwasher. Microwave. And not just which ones you like. I need dimensions, installation requirements, clearances, ventilation, electrical, plumbing, and how you actually plan to use everything.

This is why I like working with brands like Monogram. They give designers detailed specifications and planning information, because appliances aren’t something we can just squeeze into the kitchen later.

And here’s where one decision starts affecting everything else.

Change the refrigerator and cabinetry may change. Change the range and now we’re talking about ventilation. Move the dishwasher and suddenly I’m looking at plumbing and workflow.

So when I ask you to choose appliances before you’ve even picked cabinet colors, I’m not rushing you, I’m making sure the kitchen I design can actually be built around them.


Caption

Why am I asking you to choose appliances when you haven’t even picked your cabinet color yet? 👀 There’s a very good reason. Appliances affect cabinetry, plumbing, electrical, ventilation, and even how you move through your kitchen. This is one of those decisions that has to happen WAY earlier than most people expect. Are you realizing designers do more than you thought?

@interiordesigncommunity #idcvideo #monogramappliances #kitchendesign #interiordesign

Assets

Press and hold any image on your phone to save it to your camera roll.

3. Rug Sizing

Hook: I can usually tell a rug is the wrong size before I even look at the rug itself.

I’m looking at the furniture.

Where are the sofa legs landing? How far does the rug extend beyond the chairs? Is everything sitting together like one conversation area, or does every piece look like it got assigned its own little island?

Because rugs do way more than add color and texture.

They help establish the boundaries and proportions of a room.

And this is why I want the furniture plan before I start choosing rug sizes. A gorgeous rug that’s too small can completely change how the furniture relates to everything around it.

Sometimes that means going larger than you expected. Sometimes it means a custom size because the room just refuses to cooperate with anything standard.

So when I’m measuring your sofa before we go rug shopping, I promise I haven’t lost the plot.

The furniture is actually helping me figure out what the rug needs to do.


Caption

Before I help you choose a rug, don’t mind me while I’m measuring your furniture. And no, I haven’t lost the plot😂 Rug size has way more to do with your furniture layout than most people realize. Get it wrong and the whole room can suddenly feel a little…off. Let me explain what I’m actually looking at.

@interiordesigncommunity #idcvideo #rugsizing #interiordesigntips #livingroomdesign

Assets

Press and hold any image on your phone to save it to your camera roll.

4. Construction Walkthroughs

Hook: When I walk through a construction site, I’m looking at things you probably wouldn’t notice until it was way too late.

An outlet that’s a few inches off. A sconce box that doesn’t line up with the vanity. A doorway that suddenly feels tighter in real life than it did on paper.

And then I start mentally putting the finished room back together.

Where will the furniture sit? Where does the art go? Is that switch going to end up behind a door? Is the tile stopping where we planned?

Because drawings tell us a lot, but standing inside the actual space tells us something different.

This is why construction walkthroughs matter.

I’m not there just checking whether the room looks like the plans.

I’m looking for all those little decisions that are much easier to fix while the walls are open than after everything has been painted, tiled, installed, and finished.


Caption

Some of the most important things I catch on a construction walkthrough are things you’d probably never notice until it was too late… An outlet here, a sconce box there, a doorway that suddenly feels different once you’re standing in the actual space. THIS is why I want to see the space while we can still easily change things.

@interiordesigncommunity #idcvideo #constructiondesign #interiordesigner #designprocess

Assets

Press and hold any image on your phone to save it to your camera roll.

5. Lighting Before Fixtures · Hubbardton Forge

Hook: The pretty light fixture is actually one of the last pieces of a good lighting plan.

Which sounds backwards because that’s the part everyone wants to shop for first.

But before I’m choosing the fixture, I’m thinking about what the light needs to do.

Do we need task lighting here? Ambient light? Something directional? Where should it land? How high is the ceiling? What will you see when you walk into the room?

Then we get to the beautiful part.

This is where a brand like Hubbardton Forge can enter the conversation because there are so many fixture types, scales, materials, and configurations to consider once I know what that particular location actually needs.

That order matters.

I don’t want to fall in love with a beautiful fixture and then try to invent a reason for it to work there.

First I figure out the job.

Then I find the beautiful thing that can do it.


Caption

I know you want to pick the pretty fixture first😍 I do too! But first I need to figure out what that light actually needs to DO. Placement, scale, ceiling height, function, sightlines. All of that comes before we get to the fun part of choosing something beautiful. But don’t worry, we will definitely do the exciting part too 😁

@interiordesigncommunity #idcvideo #hubbardtonforge #lightingdesign #interiordesign

Assets

Press and hold any image on your phone to save it to your camera roll.

6. The Budget Conversation

Hook: One of the fastest ways to make a design project harder is to make me guess your budget.

And I get why people hesitate.

Sometimes you genuinely don’t know what things cost. Sometimes you’re worried that if you give me a number, I’m magically going to spend every penny of it.

But here’s why I need that conversation early.

Your budget helps me decide where the money matters most.

Maybe custom cabinetry is really important to you, but you’re completely flexible on the guest room. Maybe you want the incredible sofa, but couldn’t care less if the side table is expensive.

That’s useful information.

Because designing without a budget isn’t giving me creative freedom. It’s asking me to create a plan without knowing one of the biggest constraints of the project.

I don’t need a perfect spreadsheet on day one.

I need an honest conversation about priorities so I can design the right project for you.


Caption

Why do I need to know your budget before I start designing? It’s not so I can figure out how to spend every penny. Promise. 😂 Your budget tells me where we can splurge, where we can pull back, and most importantly, what actually matters to YOU. It’s part of the design plan, not just a spending limit.

@interiordesigncommunity #idcvideo #designbudget #interiordesigntips #designprocess

Assets

Press and hold any image on your phone to save it to your camera roll.

7. Where Do You Charge Your Phone?

Hook: Where you charge your phone at night can actually become an electrical decision in your design plan.

Because think about what happens on your nightstand.

Phone. Watch. Tablet. Maybe headphones. Maybe you have one sad outlet behind the bed and an extension cord doing its absolute best back there.

I want to know about that before we finalize electrical.

Maybe we need outlets positioned behind each nightstand. Maybe USB or charging access makes sense somewhere. Maybe the nightstands you’re choosing have built-in power and that changes what I need to plan around.

And suddenly a question about your phone has turned into furniture placement, electrical planning, and how you use your bedroom every single night.

This is why I ask about tiny routines.

I’m not trying to know everything about your life.

I just don’t want your beautifully designed bedroom to end with a charging cord stretched across the floor.


Caption

Yes, I really might ask where you charge your phone at night. And yes, there’s an actual design reason for it. Your tiny everyday routines can affect everything from outlet placement to furniture selections. I’d much rather ask the weird question now than give you a gorgeous bedroom with cords running across the floor later.

@interiordesigncommunity #idcvideo #bedroomdesign #electricalplanning #interiordesigntips

Assets

Press and hold any image on your phone to save it to your camera roll.

8. When to Choose Armac Martin · Armac Martin

Hook: Cabinet hardware is tiny, but choosing it can get surprisingly technical.

Because once I find a pull I love, I still need to figure out whether it actually makes sense on your cabinetry.

How wide are the drawers? What size pull looks proportional? Are we mixing knobs and pulls? Where exactly should they be installed? And what finish is going to work with everything else happening in the room?

This is where I might start looking at Armac Martin.

They offer hardware in different sizes, styles, and finishes, which gives me room to specify pieces based on the cabinetry instead of forcing one piece of hardware everywhere.

And that’s the part people don’t always realize.

Hardware may be one of the smallest things I specify, but you’re going to touch it every single day.

So no, I’m not spending all this time choosing a tiny little handle just to make myself crazy.

The little details are still design decisions.


Caption

It’s just a tiny cabinet handle…until I start asking about size, placement, proportion, finish, and everything around it😂 Hardware is one of the smallest things I specify but it’s something you’ll see AND touch every single day. Here’s why I reach for Armac Martin when I’m working through those details.

@interiordesigncommunity #idcvideo #armacmartin #cabinetrydesign #interiordesigntips

Assets

Press and hold any image on your phone to save it to your camera roll.

9. When Something Arrives Damaged

Hook: One of the least glamorous parts of interior design happens when the beautiful thing we waited months for finally arrives…damaged.

And now the fun begins.

First I need to know what happened. Is it repairable? Does it need to be replaced? Was the damage documented when it arrived? Who needs photos? Is there a claim? Can the project keep moving while we solve it?

Meanwhile, you might just see a chair with a scratch.

I’m seeing emails, freight information, receiving reports, vendor communication, replacement timelines, and whether this one damaged piece is about to affect install day.

This is why receiving and inspecting furniture is such an important part of the process.

The goal isn’t pretending nothing ever goes wrong.

Things absolutely go wrong.

The goal is having somebody behind the scenes who knows what needs to happen next so one damaged piece doesn’t become your full-time job.


Caption

That beautiful chair we waited months for finally arrived! And….it’s damaged😭 Unfortunately, this stuff happens. What you may not see is everything that starts happening behind the scenes next. Photos, receiving reports, claims, vendors, replacements, timelines, and hopefully, solving all of it before it becomes YOUR problem. That is what I’m there for!

@interiordesigncommunity #idcvideo #furnitureprocurement #interiordesignbusiness #designprocess

Assets

Press and hold any image on your phone to save it to your camera roll.

10. How Do You Watch TV?

Hook: Before I decide where your TV goes, I want to know how you actually watch it.

Are you a Sunday football family? Maybe you’re like this couple that watches one show after the kids go to bed? Is the TV basically always on? Or do you want it completely hidden away like a statement art piece whenever nobody’s watching?

Because those answers change the room.

If television is a big part of how your family uses the space, I’m thinking about viewing angles, seating distances, glare, furniture placement, electrical, and where all the equipment is going to live.

But if you barely watch it? Maybe I don’t want the entire room designed around a giant black rectangle.

And this is where lifestyle matters more than some imaginary design rule.

I’m not designing the living room people think they’re supposed to have.

I’m figuring out how you actually spend your evenings and designing the room around that.


Caption

Football every Sunday or one show before bed?📺 Tell me how you REALLY watch TV because it might completely change how I design your living room. There isn’t one “designer-approved” answer here. I care way more about creating a room that works for the way you actually spend your evenings.

@interiordesigncommunity #idcvideo #livingroomdesign #interiordesigntips #functionaldesign

Assets

Press and hold any image on your phone to save it to your camera roll.

Stuck on any of these?

Bring it to office hours, Tuesday at 12:00pm ET, or submit a question ahead of time on the hub.

The meeting recording will be posted here afterward.

Scroll to Top