Ageism in design is a nuanced topic, sparking discussions about how experience and longevity are perceived in an industry that often celebrates youthful innovation. As one of our community members put it, mature designers are sometimes seen as “seasoned” or “old-school,” with their extensive knowledge being undervalued in favor of social media buzz and trendy aesthetics.
But what does this mean for designers who have spent decades refining their craft? How can we balance the excitement of emerging talent with the wisdom of seasoned professionals? Let’s explore this thought-provoking subject.
The Perception Problem
The design industry’s focus on social media exposure, trends, and “the next big thing” often sidelines designers with years of experience. This shift has created an environment where:
- Experience Is Undervalued: Years of problem-solving, adapting to economic changes, and navigating trends are sometimes dismissed as outdated.
- Trendy Over Timeless: Clients and brands may gravitate toward designers with trendy portfolios or large followings rather than those with decades of proven success.
- Fewer Invitations and Opportunities: Many seasoned designers report being excluded from industry events, with invitations seemingly directed toward younger firms.
As one community member highlighted, this can feel like a significant loss, especially for those who have built their careers on trust and referrals.
Why Experience Matters
Designers with 20+ years of experience bring an unparalleled depth of knowledge to the table. Here’s why that’s invaluable:
1. They’ve Seen It All
From economic downturns to shifting client preferences, seasoned designers know how to navigate challenges with confidence. They’ve developed a mental muscle to adapt and innovate.
2. Trendmakers, Not Followers
Experienced designers don’t just follow trends—they create them. Their ability to spot what works and what doesn’t comes from decades of practical application.
3. Building Relationships
Years in the industry lead to a network of reliable suppliers, contractors, and collaborators. This network ensures projects run smoothly and clients receive high-quality results.
4. Mentorship Potential
Veteran designers have insights that newer professionals can’t Google. Their ability to mentor the next generation is critical for preserving the integrity of the profession.
Strategies to Stay Relevant
While ageism can’t be eradicated overnight, there are ways to ensure your expertise remains front and center:
1. Leverage Your Unique Perspective
Don’t apologize for your experience—celebrate it. Showcase your work, tell your story, and position yourself as a thought leader in the field.
2. Embrace Technology and Trends
Staying informed about new tools, materials, and trends shows clients and peers that you’re progressive while remaining grounded in experience.
3. Create Content That Highlights Expertise
Use social media and other platforms to showcase your process, successes, and lessons learned. Position your experience as a value-add rather than a limitation.
4. Expand Your Network
Build relationships with younger designers and emerging talent. Collaboration can bridge the gap between generations, creating opportunities for mutual growth.
5. Continue Learning
Stay ahead by pursuing ongoing education. Whether it’s attending trade shows or taking courses on the latest innovations, showing you’re always evolving keeps you relevant.
Insights from the Interior Design Community
Here’s what some of your peers had to say about navigating ageism in the industry:
- serenitydesign: “I’m 61 years old and have been running my successful design business for 35 years. I continue to educate myself on what’s new and trending, combining fresh young ideas with years of experience. It’s a super combo.”
- designbizsurvivalguide: “Every year, I host a group of designers for a business retreat. The seasoned designers with 20-30 years of experience are always the rock stars in the room. Their perspective is invaluable.”
- alisaberrydesigns: “Our experience is often considered old. There needs to be recognition for mature designers—something like a ‘Top 50 Over 50’ to celebrate longevity and expertise.”
- studiogarrisoninc: “Don’t apologize for your age or perspective. Create content that shows your expertise and style. Your experience is valuable, but it won’t sell itself. Own your space.”
- designbyconway: “At 54, I launched my lighting design business. This stage of life is the perfect time to lean in, combining resources, experience, and expertise. Diversity makes our industry better.”
Changing the Narrative
While the design industry may currently favor youthful energy, there’s room for everyone at the table. Here’s how we can collectively shift the perspective:
- Support Diversity in Design: Celebrate both emerging talent and seasoned professionals, understanding that every designer brings unique strengths to the table.
- Foster Mentorship: Create opportunities for collaboration between experienced designers and newcomers.
- Recognize Contributions: Advocate for awards, features, and events that celebrate longevity and expertise alongside innovation.
Final Thoughts
Ageism in interior design is a complex issue, but it doesn’t have to define your career or the industry. By owning your experience, staying current, and advocating for recognition, you can help create a more inclusive environment that values expertise at every stage of life.
Remember, your voice and perspective matter—whether you’re 25 or 75.
Your Turn!
How do you navigate ageism in design? Share your experiences and insights in the comments below. Let’s continue the conversation.
Bravo- excellent post! I’m 71 and going strong. Love it when you said experienced designers dont follow the trends- they create them! Also we are the rockstars of the industry- time tested and full of invaluable experience that benefits the clients.
Thank you for showcasing this issue.
Love that you have tackled this subject. Thank you. I touched it when I was at “Designers Today” – not specifically addressing ageism but featuring women with experience. We need more of it.