The New Zip Code Dilemma: What happens when you have to move your design business?
It started with a question from an Interior Design Community member:
“Has anyone ever moved their interior design business out of state? My husband is in the military and recently got orders to a new location—technically a more populated one than where we are now. If you’ve done it, what are your recommendations, tips, or survival strategies?”
The flood of replies that followed was packed with real stories, tactical advice, and serious encouragement. Whether it’s for family, lifestyle, military transfers, or a fresh start, moving a design business across state lines is daunting—but absolutely doable. Here’s what worked for the IDC community.
1. Embrace the Move as an Opportunity (Not an Ending)
“Relocating your interior design business is very doable—and it can actually be a huge opportunity.”
— @designeradvantage
You’re not starting from scratch; you’re leveraging experience in a new market. Treat the move like a business systems check-in: streamline processes, refresh contracts, and reposition your studio. A more populated area could mean better-aligned, higher-budget clients.
2. Keep Your Old Clients (Yes, You Can Still Work With Them)
“You don’t even have to lose your current clients—many designers continue working with them remotely or travel for key phases like installs.”
— @designeradvantage
Designer @allywhalendesign agreed:
“I did! NC → FL. Best move ever! I started working on SEO right away. I kept flying back for projects while picking up clients in FL, and several NC clients also have houses here. It can be scary, but for interior designers it’s totally doable!”
3. Your First Move? Google.
Step one: set up (or update) your Google Business listing with the new address. If you’re home-based, consider a co-working or shared studio address for credibility. Then ask friends, clients, and vendors for reviews to give your reputation an instant boost.
4. Local SEO Is Your New Best Friend
Spend time creating blog posts that target local keywords—towns, neighborhoods, or design niches in your new area. Think “family-friendly renovation [City]” or “best interior designer in [City].” Daily Instagram isn’t required, but consistent, locally focused blogging will pay off in search traffic.
5. Network Like Your Business Depends On It—Because It Does
Start with architects, builders, and trades:
“Reach out to architects and builders in the area. Even local subs. Show them your portfolio and explain why you’re moving.”
— @curated.em
Then go digital: follow local professionals on social, comment thoughtfully, and learn who they collaborate with. Relationships build referrals, and referrals build revenue.
6. Join Local Forums and Be Helpful (Not Salesy)
“Get into online spaces—Facebook groups, neighborhood forums, Reddit—and add value. Don’t sell. Be helpful and people will tag you once they know what you do.”
— @interiordesigncommunity
Visibility earns trust. Show up regularly with useful input and you’ll start getting local referrals.
7. Update Your Reviews Before You Go
“Make sure your Google rating and reviews are solid before you change the location. When you land in the new city, network with real-estate agents and nearby businesses that can backlink to your site.”
— @homedesignguild
Fresh reviews + local backlinks = faster traction in search.
8. Think Digital Services for Portability
“Consider adding e-design services so your work stays portable if you move again.”
— @furnishingsolutionspanama
Virtual consults, room-refresh kits, or layout plans let you serve clients anywhere—and keep revenue steady during transition.
9. Be Ready to Rebuild—But Know It Won’t Take Forever
“Moved from Chicago to Milwaukee in 2010. Best move for my family. It took about two years to get fully up to speed, but 29 years in, I’m still shifting how I do business.”
— @sarah.boardman.design
The rebuild phase is temporary. You bring years of portfolio and credibility with you—use them.
10. Watch the Fine Print: Legal, Tax, and Contract Updates
“Check sales-tax nexus laws in your new state, especially if you sell products. Each state’s compliance rules differ.”
— @designeradvantage
Update contracts, consult an accountant, and verify you’re compliant before invoicing clients in the new location.
11. Don’t Forget the Power of Referrals + Apps
New platforms can help you land leads fast:
- @homedesignguild — an app that matches homeowners with designers.
- @studiominedesign — lists daily builder jobs for model homes.
So, Can You Move Your Interior Design Business?
Yes. Shift your mindset, tighten your systems, and put in the groundwork—designers in the IDC community prove it’s not just possible; it can be transformative.
Quick Checklist: Moving Your Design Business Out of State
- Update your Google Business profile with your new address
- Request fresh reviews from past clients and vendors
- Rewrite SEO content with new city/town keywords
- Join local Facebook, Reddit, and community forums
- Network with architects, builders, and trades
- Check state-specific sales-tax and legal rules
- Rebrand or reposition if needed
- Start a locally focused blog strategy
- Explore referral apps and builder job boards
- Consider e-design to stay flexible
Need support from designers who’ve done it? DM us or join the conversation in our IDC Instagram community. We’re here to help you move, grow, and thrive.