Introduction
As an interior designer, maintaining exclusivity and securing competitive pricing is crucial for your business. However, with Wayfair allowing any business owner to open a pro trade account, many designers are facing challenges with pricing transparency and client expectations. This post delves into whether designers should still use Wayfair or seek alternatives, featuring valuable insights from the interior design community.
Understanding the Issue with Wayfair
The Problem with Open Trade Accounts
Wayfair’s policy of granting trade accounts to any business owner, not just interior designers, has led to concerns about the exclusivity of designer pricing. Clients, who may also open their own trade accounts, can see the same prices as designers, undermining the value that designers bring to the table in terms of exclusive access and discounts.
Impact on Designer-Client Relationships
This transparency can create tension between designers and clients, as clients may question the markup or added value that designers provide. It also diminishes the leverage designers have in offering unique or cost-effective solutions.
Exploring Alternatives to Wayfair
Trade-Only Vendors
One solution is to partner with vendors that are committed to serving only the trade. These companies typically offer more exclusive pricing and a higher level of support tailored to designers. Some trade-only vendors include:
- Chelsea House Inc.: They only sell to the trade, ensuring their products remain exclusive to professional designers.
- Style in Form: Known for healthy markups and volume discounts, they avoid platforms like Wayfair and Amazon.
- Studio Mine Design: A favorite among designers for their strong support system and trade-only policy.
Custom and Sustainable Sources
Many designers are turning to custom goods and sustainable products. This not only differentiates their offerings but also aligns with growing consumer demand for eco-friendly and unique items. Partnering with local artisans, consignment stores, and antique shops can provide one-of-a-kind pieces that clients can’t find on mainstream platforms.
Direct Vendor Relationships
Building direct relationships with vendors can also be beneficial and lead to better pricing and service.
Insights from the Community
1. Meggie H. Interiors
Meggie H. Interiors points out, “Companies like Wayfair, Pottery Barn, RH… are not working with us. Anyone can get ‘trade’ pricing from them and it is typically only 20% off their retail price. I procure through to-the-trade-only companies, consignment stores, and antique shops.”
2. Katie Baldwin Designs
Katie adds, “I order what’s right for the project. Sometimes that means buying from suppliers that offer trade discounts to anyone. I try to limit those but ultimately do what is right for the design. I always try to be conscious of my profitability but sometimes, you just have to make the purchase !”
3. Patrick Keehnel
Patrick states, “If you want inferior products and poor quality, then design via an app on your phone like wayfair. It’s lazy design, and the few times I tried it, I was so disgusted. Let people think they are getting some kind of bargain by signing up for a “trade discount.” Go for it. It further promotes clients’ cheap mentality.”
Conclusion
The evolving landscape of online retail and trade accounts presents new challenges for interior designers. While Wayfair’s open trade policy may complicate pricing strategies, there are numerous alternatives to maintain exclusivity and enhance client relationships. By collaborating with trade-only vendors, focusing on custom and sustainable products, and building direct relationships with suppliers, designers can continue to offer unique and valuable services to their clients.