To-The-Trade Episode: 3 with Ross Dunn from Stepforth.com

SEO for Interior Designers: How to Get Found Online

In this episode of the To-The-Trade Podcast, Laurie Laizure interviews Ross Dunn from StepForth Marketing about search engine optimization (SEO) for interior designers.

SEO is the process of improving the content on a website to improve its ranking in search results. This can help interior designers get more clients because potential clients are more likely to find their website if it ranks higher in search results.

Here are some key takeaways from the video:

  • SEO is all about creating high-quality content that is relevant to your target audience. This could include blog posts, articles, case studies, and even videos.
  • Use relevant keywords throughout your website. This will help people find your website when they are searching for interior design services.
  • Build backlinks to your website. Backlinks are links from other websites to your website. The more backlinks you have, the higher your website will rank in search results.
  • Use video content on your website. This can help you connect with potential clients on a more personal level and showcase your work.

By following these tips, you can improve your website’s SEO and get more clients from online searches.

In addition to the tips above, Ross Dunn also recommends that interior designers:

  • Claim their Google My Business listing. This will help your business appear in Google Maps and search results.
  • Get listed in online directories. There are a number of online directories that list interior designers. Getting listed in these directories can help you reach a wider audience.
  • Use social media to promote your business. Social media is a great way to connect with potential clients and showcase your work.

By following these tips, you can improve your online presence and attract more clients to your interior design business.

I hope this blog post was helpful! If you have any questions about SEO, please leave a comment below.

P.S. Be sure to check out the full interview with Ross Dunn on the To-The-Trade Podcast!


Remember, you’re not just a designer, you’re part of a community. And with To-The-Trade, you’ll never feel like you’re going it alone again.


P.S. We have some amazing guests and juicy topics lined up, so stay tuned!

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