In this episode of the ‘To the Trade’ podcast by Interior Design Community, Laurie Laizure and co-host Nile Johnson interview guest John McClain, an accomplished interior designer and coach. John shares his journey from growing up around construction to becoming a professional designer, his experience on HGTV, and establishing his own design business. He emphasizes learning from mistakes, taking calculated risks, and mentoring fellow designers. Lori and John discuss the challenges in the design industry, particularly around coaching and mentorship, touching on issues of authenticity, values, and the need for proper vetting of coaches. They also explore the significance of branding, marketing, and the necessity for designers to know themselves and their target clients. John offers valuable advice on delegating tasks, setting up business processes, and embracing technology. He concludes by stressing the importance of authenticity and finding one’s unique voice in the industry.
