Tara Kelley of TJK Bookkeeping joins Laurie Laizure and Nile Johnson on To-The-Trade to talk about why interior designers struggle with financial clarity, and what to do about it.
Morgan Finley talks with Laurie Laizure on To-The-Trade about her viral “Who’s Gonna Clean That” reel series, why designers struggle to explain their value.
Chris Laumer-Giddens of LG Squared joins To-The-Trade on building science, becoming his own GC, consultations, running a design-build firm with his wife, Jody.
Jameelah Watkins-Mallett of Lauren Wesley Designs and The CASE Collective joins To-The-Trade to talk about trust between designers.
Sharon Sherman of Thyme and Place Design on what’s actually broken between designers, brands, and showrooms, the risks of going direct, and the coming divide between conveyor belt design and painterly design.
Daltile’s Chicago Design Studio welcomed architects, designers, and other customers to its annual “Parked At NeoCon” lunch event during NeoCon 2026, showcasing new products, key programs, and supporting vendor partners.
Jenny York of Currey & Company on what designer-friendly actually looks like from the inside: small orders, real inventory, high-touch relationships, and why installation photography is a designer’s most underused tool.
Architect and designer Kimberly Kerl of Kerl Design breaks down her client intake process, phase-based billing, and the renovate-vs.-move conversation. Plus: outdoor living trends, the health and wellness wave, smart home tech, and her honest read on the current market slowdown.
Tracee Murphy, The Design Biz Therapist and founder of The Designer Launch, brings 26 years of luxury residential design to a conversation about emotional intelligence as a business strategy. Topics include client personality profiling, trust-building, weekly communication templates, burnout prevention, and how EQ doubled her firm’s profits over five years.
To-The-Trade S3E14 Emotional Intelligence Is a Profit Strategy with Tracee Murphy Read More »
Eric Dillman joins To-The-Trade to break down social media strategy for interior designers: what to post, which platforms to prioritize, how to stay consistent, and how to finally get on camera.
