To-The-Trade Episode Summary This To-The-Trade episode has no guest. It’s just hosts Laurie Laizure and Nile Johnson, each in their own room, with nobody to keep them in check. The result is a frank conversation about the business education interior designers need, and why so little of what the industry offers delivers it. Laurie opens
To-The-Trade S3E31 Laurie and Nile: Why Designers Are Done Being Sold To Read More »
Megan Reilly of West Edge Design Fair joins Laurie Laizure and Nile Johnson on To-The-Trade to talk about LA’s anti-trade show, building brand relationships at smaller shows, better post-show follow-up, and Rising Design.
Photographer Regan Wood joins Laurie Laizure and Nile Johnson on To-The-Trade to talk rates, releases and the real odds of getting published, plus the shot list and styling decisions that make a shoot day work.
To-The-Trade S3E29 Regan Wood on What It Really Takes to Get a Project Published Read More »
Marcy Sagel of MSA Interiors and Designer Bank joins Laurie Laizure on To-The-Trade to talk about the Revit and rendering gap in design school, budgeting upfront on large commercial projects, and why she built Designer Bank to close it.
To-The-Trade S3E28 Marcy Sagel Built Designer Bank to Teach What School Didn’t Read More »
Yvonne Christensen of House West Design joins Laurie Laizure on To-The-Trade to share how she and her business partner built a lasting design partnership, from pricing to profit margins.
Jaclyn Isaac of Nest Freight joins Laurie Laizure on To-The-Trade to talk about why she built a freight and receiving platform for interior designers, and what it takes to fix the industry’s biggest logistics headaches.
Christie Leu joins Laurie Laizure and Nile Johnson on To-The-Trade to talk about why flat fee designers still need to track their hours, and what the habit actually protects.
To-The-Trade S3E25 Christie Leu on Why Flat Fee Designers Still Need to Track Hours Read More »
Communication coach Karen Laos joins Laurie Laizure on To-The-Trade to talk about what designers say in the seconds after they name a price, and the phrases that quietly cost them credibility.
Shannon Ggem joins To-The-Trade to let IDC rebuild her Instagram for 30 days. What interior designers should post when the finished photos run out, and what pulls clients in.
Susan Jamieson of Bridget Beari Designs joins Laurie Laizure on To-The-Trade to talk about building a paint line, a wallpaper line, and a new color rules book under one brand named after her rescue dogs.
