To-The-Trade S3E12 What Finally Going to High Point Market Changed About Rhobin DelaCruz’s Business
Rhobin DelaCruz joins To-the-Trade to discuss High Point Market strategy, how his business shifted when he started going to market.
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To-The-Trade S3E11 with Juliana Ewer – Why High Point Market Is Non-Negotiable for Serious Designers
Houston designer and High Point Market StyleSpotter Juliana Ewer joins Laurie to make the case for market attendance: product knowledge you can’t get online, trade brands that stand behind their work, vendor relationships that protect your reputation, and practical tips for getting the most out of every day there.
To-The-Trade S3E10 Know Your Worth and Say the Number: Pricing Confidence with Jill Erwin
Richmond-based designer Jill Erwin marks 20 years in business with a rebrand and a clear message: stop adjusting your numbers and say the rate out loud. She and Laurie discuss pricing tiers, contract essentials, space planning philosophy, and what two decades in the trade actually teaches you.
To-The-Trade S3E09 Style Over Trend: Artisan Collaboration and High-End Design with Maria Khouri
To-The-Trade Episode Summary Maria Khouri grew up in Beirut during Lebanon’s 15-year civil war, moving 12 times in 10 years. She has spent her career making homes in San Francisco that feel like exactly that: home. Her boutique firm handles high-end residential work across the US and into Europe, and her commercial clients hire her
To-The-Trade S3E08 Kelly Collier-Clark on Confidence, Career Pivots, and Charging What You’re Worth
To-The-Trade Episode Summary Kelly Collier-Clark didn’t come to interior design through the traditional route. Before founding House of Clark Interiors, she spent nearly 20 years climbing the corporate ladder in the energy industry, managing high-profile accounts and running complex client relationships. She held a real estate license. She briefly left the workforce to raise her
To-The-Trade S3E07 Valuing Yourself and Setting Boundaries That Stick with Laura Hildebrandt
To-The-Trade Episode Summary Laura Hildebrandt, owner of Interiors by LH in the Washington, DC area, joins Laurie Laizure for a conversation about what it really takes to build a design business when the stakes are personal, the resources are thin, and the learning curve is steep. Laura’s path into interior design started after a divorce
To-The-Trade S3E06 Ann Feldstein on Why Women Supporting Women Is the Smartest Business Move in Design
To-The-Trade Episode Summary 25 Years in the Trade, and One Clear Lesson Ann Feldstein has spent more than 25 years in the interior design industry. She started at Kravet, Inc. in 2000, spent 15 years there rising to vice president, and in 2015 launched Moxie Marketing, a firm built on the idea that women in
To-The-Trade Live at KBIS 2026: Building Better Brand Relationships with Nikki Levy and Jenny York
To-The-Trade Episode Summary This episode of To-The-Trade is brought to you by AJ Madison Pro, the industry’s trusted appliance resource for interior design professionals. What does it actually take to build a vendor relationship that lasts? Not a transactional one where you place an order and hope for the best, but the kind where a
To-The-Trade S3E05 PJ Delaye on Why Wall Covering Is a Designer’s Secret Profit Center
To-The-Trade Episode Summary Laurie sits down with 26-year wall covering veteran PJ Delaye to talk industry shifts, the tech behind today’s wallpaper, and why specifying wall covering is one of the smartest business moves a designer can make. When PJ Delaye joined the wall-covering industry in 1997, his first message was a fax announcing that
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To-The-Trade S3E04 Process That Builds Trust and Referrals in Interior Design with Heather Cleveland
To-The-Trade Episode Summary Heather Cleveland of Heather Cleveland Design joins Laurie Laizure and Nile Johnson to talk about what really separates a mature design firm from the pack: not talent, but process. Heather shares her creative roots, her love of textiles, and the practical path that sharpened her technical confidence, then goes deep on the