To-The-Trade S3E18: Jameelah Watkins-Mallett Says It’s Time Designers Talked Real Numbers
Jameelah Watkins-Mallett of Lauren Wesley Designs and The CASE Collective joins To-The-Trade to talk about trust between designers.
Podcast
To-The-Trade S3E17 Stop Selling to Me: Sharon Sherman on What Designers Really Want from Brands and Showrooms
Sharon Sherman of Thyme and Place Design on what’s actually broken between designers, brands, and showrooms, the risks of going direct, and the coming divide between conveyor belt design and painterly design.
To-The-Trade S3E16 Beyond the Showroom: What Brands Really Want from Designers, with Jenny York
Jenny York of Currey & Company on what designer-friendly actually looks like from the inside: small orders, real inventory, high-touch relationships, and why installation photography is a designer’s most underused tool.
To-The-Trade S3E15 The Renovation Decision: Architecture, Process, and Market Trends with Kimberly Kerl
Architect and designer Kimberly Kerl of Kerl Design breaks down her client intake process, phase-based billing, and the renovate-vs.-move conversation. Plus: outdoor living trends, the health and wellness wave, smart home tech, and her honest read on the current market slowdown.
To-The-Trade S3E14 Emotional Intelligence Is a Profit Strategy with Tracee Murphy
Tracee Murphy, The Design Biz Therapist and founder of The Designer Launch, brings 26 years of luxury residential design to a conversation about emotional intelligence as a business strategy. Topics include client personality profiling, trust-building, weekly communication templates, burnout prevention, and how EQ doubled her firm’s profits over five years.
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To-The-Trade S3E13 The Content Goldmine Every Interior Designer Is Sitting On with Eric Dillman
Eric Dillman joins To-The-Trade to break down social media strategy for interior designers: what to post, which platforms to prioritize, how to stay consistent, and how to finally get on camera.
To-The-Trade S3E12 What Finally Going to High Point Market Changed About Rhobin DelaCruz’s Business
Rhobin DelaCruz joins To-the-Trade to discuss High Point Market strategy, how his business shifted when he started going to market.
To-The-Trade S3E11 with Juliana Ewer – Why High Point Market Is Non-Negotiable for Serious Designers
Houston designer and High Point Market StyleSpotter Juliana Ewer joins Laurie to make the case for market attendance: product knowledge you can’t get online, trade brands that stand behind their work, vendor relationships that protect your reputation, and practical tips for getting the most out of every day there.
To-The-Trade S3E10 Know Your Worth and Say the Number: Pricing Confidence with Jill Erwin
Richmond-based designer Jill Erwin marks 20 years in business with a rebrand and a clear message: stop adjusting your numbers and say the rate out loud. She and Laurie discuss pricing tiers, contract essentials, space planning philosophy, and what two decades in the trade actually teaches you.
To-The-Trade S3E09 Style Over Trend: Artisan Collaboration and High-End Design with Maria Khouri
To-The-Trade Episode Summary Maria Khouri grew up in Beirut during Lebanon’s 15-year civil war, moving 12 times in 10 years. She has spent her career making homes in San Francisco that feel like exactly that: home. Her boutique firm handles high-end residential work across the US and into Europe, and her commercial clients hire her