Marketing and Lead Generation

Tagging vendors on social media can hand over your trade sources. Here is the credit policy working designers use to protect sourcing and still give credit.

Designer showhouse costs run from $20K to $100K before labor. What designers really spend, how they fund the room, and what the investment really returns.

The interior design slowdown has designers blaming AI, but the numbers point at rates and costs. How to tell what is really costing you leads, and act.

Interior designers who filmed a Homeworthy home tour share what it really delivered: followers, credibility, sometimes clients, and what the prep actually cost.

Learn how interior designers explain their value to skeptical clients using process, brand proof, and confident scripts that protect their design fees.

ASID, IIDA, IDS, NKBA, IFDA, and IDC serve different designers. Compare what each membership community offers and pick the one your firm needs.

Interior designers are split on short-form video. See how successful firms build a repeatable video marketing workflow without losing billable hours today.

Interior designers weigh in on whether Instagram actually produces clients, and how to decide where your limited marketing time and budget are best spent.

Interior designers share honest results from hiring PR firms: what converts clients, which pricing model works, and how long it really takes to see traction.