The IDC community weighs in on print magazine features, pay-to-play publishing, and what actually brings interior designers new clients. Here’s the real answer.
Is Getting Published in Print Magazines Still Worth It for Interior Designers? Read More »
Interior designers are seeing endless “6-figure” coach ads on Instagram. Here’s what the IDC community says about what actually works, and what doesn’t.
Are 6–7 Figure “Scale Fast” Instagram Coaches Legit or Cons? Read More »
Eric Dillman joins To-The-Trade to break down social media strategy for interior designers: what to post, which platforms to prioritize, how to stay consistent, and how to finally get on camera.
Referrals, Google, contractors, realtors, press: where are your best clients really coming from? IDC designers share what’s actually working in today’s market.
How Interior Designers Find Their Best Clients: Channels That Actually Work Read More »
Should you tag your design team on Instagram? This guide covers team bios, social tagging modes, and a 15-minute policy to protect credit, privacy, and reach.
Interior Design Team Recognition: How to Handle Bios, Tags, and Credit Read More »
Feeling more competition lately? Diagnose why before touching your prices. Here’s a practical framework for standing out without discounting your way down.
Is the Interior Design Market Saturated? How to Compete Without Discounting Read More »
How Much Time Should Interior Designers Spend on Social Media? If social media is taking time you meant to spend on client work, you do not need more willpower. You need a clear purpose for the channel, a weekly time cap, and a small set of metrics you review on schedule. You open Instagram to
Your “favorite” is more than a style preference, it’s a shortcut to better leads, cleaner scope, and projects that feel easier to run. You know that moment when an inquiry comes in, and you can tell, within seconds, if it’s your kind of work. Not because the budget is huge or the photos are pretty,
What’s Your Favorite Type of Home to Design, Use This to Attract Better Projects Read More »
You know the moment. You finish a client install, your camera roll is full, you swear you will post “tomorrow,” then tomorrow becomes two weeks. Suddenly, you are designing kitchens at midnight while Instagram quietly asks if you are still in business. That is why an IDC Question of the Day on Instagram stopped the
How to Hire a Social Media Manager for Interior Designers (Without Wasting Money) Read More »
To-The-Trade Episode Summary In this candid conversation on the To-The-Trade interior design podcast, Laurie Laizure and Nile Johnson sit down with Ross Dunn, a 29-year SEO veteran and trusted friend of the Interior Design Community, to decode what really changed and what still works in search. Ross shares why he prefers the phrase “answer engine
To-The-Trade-S2E53 Design Entrepreneurship, Real-World SEO Tactics from Ross Dunn Read More »
