Referrals, Google, contractors, realtors, press: where are your best clients really coming from? IDC designers share what’s actually working in today’s market.
How Interior Designers Find Their Best Clients: Channels That Actually Work Read More »
Should you tag your design team on Instagram? This guide covers team bios, social tagging modes, and a 15-minute policy to protect credit, privacy, and reach.
Interior Design Team Recognition: How to Handle Bios, Tags, and Credit Read More »
Feeling more competition lately? Diagnose why before touching your prices. Here’s a practical framework for standing out without discounting your way down.
Is the Interior Design Market Saturated? How to Compete Without Discounting Read More »
How Much Time Should Interior Designers Spend on Social Media? If social media is taking time you meant to spend on client work, you do not need more willpower. You need a clear purpose for the channel, a weekly time cap, and a small set of metrics you review on schedule. You open Instagram to
Your “favorite” is more than a style preference, it’s a shortcut to better leads, cleaner scope, and projects that feel easier to run. You know that moment when an inquiry comes in, and you can tell, within seconds, if it’s your kind of work. Not because the budget is huge or the photos are pretty,
What’s Your Favorite Type of Home to Design, Use This to Attract Better Projects Read More »
You know the moment. You finish a client install, your camera roll is full, you swear you will post “tomorrow,” then tomorrow becomes two weeks. Suddenly, you are designing kitchens at midnight while Instagram quietly asks if you are still in business. That is why an IDC Question of the Day on Instagram stopped the
How to Hire a Social Media Manager for Interior Designers (Without Wasting Money) Read More »
To-The-Trade Episode Summary In this candid conversation on the To-The-Trade interior design podcast, Laurie Laizure and Nile Johnson sit down with Ross Dunn, a 29-year SEO veteran and trusted friend of the Interior Design Community, to decode what really changed and what still works in search. Ross shares why he prefers the phrase “answer engine
To-The-Trade-S2E53 Design Entrepreneurship, Real-World SEO Tactics from Ross Dunn Read More »
Do You Need a Niche in Interior Design? If you have been in the industry long enough, you have heard the question, What is your niche in interior design. Some design pros swear by specializing in one lane, while others enjoy variety across project types. A niche can provide clarity, help attract aligned clients, and
Niche in Interior Design, Do You Need One? 7 Real World Designer Insights Read More »
To-The-Trade Episode Summary On this episode of the To-The-Trade interior design podcast, host Laurie Laizure and co-host Nile Johnson sit down with filmmaker and brand strategist Jude Charles (@judecharles) to unpack how docuseries content helps design professionals turn invisible value into visible proof. From the start, Laurie frames the problem that most of the trade
To-The-Trade-S2E48-Storytelling That Sells with Jude Charles Read More »
Marketing and Lead Generation for Interior Designers Referrals are great—until they’re not enough. This hub helps you build a steady pipeline with local SEO, reputation building, and simple tracking that actually leads to consults and signed projects. Start here: Quick wins Playbooks & tools Messaging prompts Podcast episodes What to do next Quick wins Own
