Designer showhouse costs run from $20K to $100K before labor. What designers really spend, how they fund the room, and what the investment really returns.
Designer Showhouse Costs: What the Investment Really Buys Read More »
The interior design slowdown has designers blaming AI, but the numbers point at rates and costs. How to tell what is really costing you leads, and act.
Interior Design Slowdown: Is AI or the Economy to Blame? Read More »
Interior designers who filmed a Homeworthy home tour share what it really delivered: followers, credibility, sometimes clients, and what the prep actually cost.
Homeworthy Home Tours: What Do They Really Do for Your Design Business? Read More »
Learn how interior designers explain their value to skeptical clients using process, brand proof, and confident scripts that protect their design fees.
Communicating Your Value: How Interior Designers Get Clients to See Beyond the Pretty Read More »
ASID, IIDA, IDS, NKBA, IFDA, and IDC serve different designers. Compare what each membership community offers and pick the one your firm needs.
Interior Design Membership Communities: Finding the Right Fit for Your Firm Read More »
Interior designers are split on short-form video. See how successful firms build a repeatable video marketing workflow without losing billable hours today.
Video Marketing for Interior Designers: Does It Drive Results? Read More »
Interior designers weigh in on whether Instagram actually produces clients, and how to decide where your limited marketing time and budget are best spent.
Instagram for Interior Designers: Does It Actually Bring in Clients? Read More »
Photographer Regan Wood joins Laurie Laizure and Nile Johnson on To-The-Trade to talk rates, releases and the real odds of getting published, plus the shot list and styling decisions that make a shoot day work.
To-The-Trade S3E29 Regan Wood on What It Really Takes to Get a Project Published Read More »
Interior designers share honest results from hiring PR firms: what converts clients, which pricing model works, and how long it really takes to see traction.
Hiring a PR Firm for Interior Designers: Costs, Expectations & Results Read More »
Inquiries are up across the design industry, but contracts are not keeping pace. See how interior design lead qualification protects pipeline and profit.
Interior Design Lead Qualification: Fixing a Slow Pipeline Read More »
