Marketing and Lead Generation

Social Media, Budget

A Practical Social Media Time Budget for Interior Designers, Metrics That Actually Matter

How Much Time Should Interior Designers Spend on Social Media? If social media is taking time you meant to spend on client work, you do not need more willpower. You need a clear purpose for the channel, a weekly time cap, and a small set of metrics you review on schedule. You open Instagram to

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favorite type of home to design

What’s Your Favorite Type of Home to Design, Use This to Attract Better Projects

Your “favorite” is more than a style preference, it’s a shortcut to better leads, cleaner scope, and projects that feel easier to run. You know that moment when an inquiry comes in, and you can tell, within seconds, if it’s your kind of work. Not because the budget is huge or the photos are pretty,

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Social Media, Social Media Manager, Interior Designers

How to Hire a Social Media Manager for Interior Designers (Without Wasting Money)

You know the moment. You finish a client install, your camera roll is full, you swear you will post “tomorrow,” then tomorrow becomes two weeks. Suddenly, you are designing kitchens at midnight while Instagram quietly asks if you are still in business. That is why an IDC Question of the Day on Instagram stopped the

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To-The-Trade, Ross Dunn

To-The-Trade-S2E53 Design Entrepreneurship, Real-World SEO Tactics from Ross Dunn

To-The-Trade Episode Summary In this candid conversation on the To-The-Trade interior design podcast, Laurie Laizure and Nile Johnson sit down with Ross Dunn, a 29-year SEO veteran and trusted friend of the Interior Design Community, to decode what really changed and what still works in search. Ross shares why he prefers the phrase “answer engine

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niche, interior design

Niche in Interior Design, Do You Need One? 7 Real World Designer Insights

Do You Need a Niche in Interior Design? If you have been in the industry long enough, you have heard the question, What is your niche in interior design. Some design pros swear by specializing in one lane, while others enjoy variety across project types. A niche can provide clarity, help attract aligned clients, and

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To-The-Trade, Jude Charles

To-The-Trade-S2E48-Storytelling That Sells with Jude Charles

To-The-Trade Episode Summary On this episode of the To-The-Trade interior design podcast, host Laurie Laizure and co-host Nile Johnson sit down with filmmaker and brand strategist Jude Charles (@judecharles) to unpack how docuseries content helps design professionals turn invisible value into visible proof. From the start, Laurie frames the problem that most of the trade

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How Interior Designers Can Use Local SEO to Attract More Clients Without Paying for Ads

How Interior Designers Can Use Local SEO to Attract More Clients Without Paying for Ads

Interior designers are visual storytellers. But in today’s competitive online landscape, even the most stunning portfolio needs one extra layer: search engine visibility. The good news? You don’t need a big ad budget to stand out locally. You need smart, strategic local SEO that puts you in front of ideal clients searching right now in

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