Your “favorite” is more than a style preference, it’s a shortcut to better leads, cleaner scope, and projects that feel easier to run. You know that moment when an inquiry comes in, and you can tell, within seconds, if it’s your kind of work. Not because the budget is huge or the photos are pretty, […]
What’s Your Favorite Type of Home to Design, Use This to Attract Better Projects Read More »
You know the moment. You finish a client install, your camera roll is full, you swear you will post “tomorrow,” then tomorrow becomes two weeks. Suddenly, you are designing kitchens at midnight while Instagram quietly asks if you are still in business. That is why an IDC Question of the Day on Instagram stopped the
How to Hire a Social Media Manager for Interior Designers (Without Wasting Money) Read More »
To-The-Trade Episode Summary In this candid conversation on the To-The-Trade interior design podcast, Laurie Laizure and Nile Johnson sit down with Ross Dunn, a 29-year SEO veteran and trusted friend of the Interior Design Community, to decode what really changed and what still works in search. Ross shares why he prefers the phrase “answer engine
To-The-Trade-S2E53 Design Entrepreneurship, Real-World SEO Tactics from Ross Dunn Read More »
Do You Need a Niche in Interior Design? If you have been in the industry long enough, you have heard the question, What is your niche in interior design. Some design pros swear by specializing in one lane, while others enjoy variety across project types. A niche can provide clarity, help attract aligned clients, and
Niche in Interior Design, Do You Need One? 7 Real World Designer Insights Read More »
To-The-Trade Episode Summary On this episode of the To-The-Trade interior design podcast, host Laurie Laizure and co-host Nile Johnson sit down with filmmaker and brand strategist Jude Charles (@judecharles) to unpack how docuseries content helps design professionals turn invisible value into visible proof. From the start, Laurie frames the problem that most of the trade
To-The-Trade-S2E48-Storytelling That Sells with Jude Charles Read More »
Marketing and Lead Generation for Interior Designers Referrals are great—until they’re not enough. This hub helps you build a steady pipeline with local SEO, reputation building, and simple tracking that actually leads to consults and signed projects. Start here: Quick wins Playbooks & tools Messaging prompts Podcast episodes What to do next Quick wins Own
Interior designers are visual storytellers. But in today’s competitive online landscape, even the most stunning portfolio needs one extra layer: search engine visibility. The good news? You don’t need a big ad budget to stand out locally. You need smart, strategic local SEO that puts you in front of ideal clients searching right now in
How Interior Designers Can Use Local SEO to Attract More Clients Without Paying for Ads Read More »
If you’re marketing your interior design business online, chances are you’ve heard about Meta Pixel (formerly Facebook Pixel). But how exactly do you use it, and why should you bother? Let’s dive into everything interior designers need to know about the Meta Pixel in 2025. What Is Meta Pixel? Meta Pixel is a snippet of
How Interior Designers Can Effectively Use the Meta Pixel in 2025 Read More »
Show Summary: In this engaging and insightful episode of “To-The-Trade,” Laurie Laizure and Nile Johnson welcome interior designer, TV personality, and product developer Justin Q. Williams. Justin shares his inspiring journey from sketching houses in church as a child to launching his design firm at just 18. He highlights the importance of hands-on learning and
(Hint: It’s not just Instagram anymore) When we asked the Interior Design Community, “How are you finding new clients right now?” we expected the usual suspects: Instagram, referrals, maybe a fancy networking event. But the answers we got were something else. Hundreds of designers replied with innovative, scrappy, deeply strategic methods that are actually working
Strategies for Interior Designers to Acquire New Clients in 2025: Beyond Instagram Read More »
