Podcast

To-The-Trade, Tracee Murphy,

To-The-Trade S3E14 Emotional Intelligence Is a Profit Strategy with Tracee Murphy

Client Communication and Boundaries, Podcast, Pricing and Profitability /

Tracee Murphy, The Design Biz Therapist and founder of The Designer Launch, brings 26 years of luxury residential design to a conversation about emotional intelligence as a business strategy. Topics include client personality profiling, trust-building, weekly communication templates, burnout prevention, and how EQ doubled her firm’s profits over five years.

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To-The-Trade, Juliana Ewer, High Point Market,

To-The-Trade S3E11 with Juliana Ewer – Why High Point Market Is Non-Negotiable for Serious Designers

Podcast, Pricing and Profitability /

Houston designer and High Point Market StyleSpotter Juliana Ewer joins Laurie to make the case for market attendance: product knowledge you can’t get online, trade brands that stand behind their work, vendor relationships that protect your reputation, and practical tips for getting the most out of every day there.

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To-The-Trade, Jill Erwin, Pricing

To-The-Trade S3E10 Know Your Worth and Say the Number: Pricing Confidence with Jill Erwin

Podcast, Pricing and Profitability /

Richmond-based designer Jill Erwin marks 20 years in business with a rebrand and a clear message: stop adjusting your numbers and say the rate out loud. She and Laurie discuss pricing tiers, contract essentials, space planning philosophy, and what two decades in the trade actually teaches you.

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To-The-Trade, Maria Khouri

To-The-Trade S3E09 Style Over Trend: Artisan Collaboration and High-End Design with Maria Khouri

Podcast, Pricing and Profitability /

To-The-Trade Episode Summary Maria Khouri grew up in Beirut during Lebanon’s 15-year civil war, moving 12 times in 10 years. She has spent her career making homes in San Francisco that feel like exactly that: home. Her boutique firm handles high-end residential work across the US and into Europe, and her commercial clients hire her

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To-The-Trade, Kelly Collier-Clark

To-The-Trade S3E08 Kelly Collier-Clark on Confidence, Career Pivots, and Charging What You’re Worth

Pricing and Profitability, Podcast /

To-The-Trade Episode Summary Kelly Collier-Clark didn’t come to interior design through the traditional route. Before founding House of Clark Interiors, she spent nearly 20 years climbing the corporate ladder in the energy industry, managing high-profile accounts and running complex client relationships. She held a real estate license. She briefly left the workforce to raise her

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To-The-Trade, Laura Hildebrandt

To-The-Trade S3E07 Valuing Yourself and Setting Boundaries That Stick with Laura Hildebrandt

Pricing and Profitability, Podcast /

To-The-Trade Episode Summary Laura Hildebrandt, owner of Interiors by LH in the Washington, DC area, joins Laurie Laizure for a conversation about what it really takes to build a design business when the stakes are personal, the resources are thin, and the learning curve is steep. Laura’s path into interior design started after a divorce

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To-The-Trade, Ann Feldstein

To-The-Trade S3E06 Ann Feldstein on Why Women Supporting Women Is the Smartest Business Move in Design

Operations and Project Management, Podcast /

To-The-Trade Episode Summary 25 Years in the Trade, and One Clear Lesson Ann Feldstein has spent more than 25 years in the interior design industry. She started at Kravet, Inc. in 2000, spent 15 years there rising to vice president, and in 2015 launched Moxie Marketing, a firm built on the idea that women in

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To-The-Trade, KBIS,

To-The-Trade Live at KBIS 2026: Building Better Brand Relationships with Nikki Levy and Jenny York

Industry Events and Trade Shows, Podcast /

To-The-Trade Episode Summary This episode of To-The-Trade is brought to you by AJ Madison Pro, the industry’s trusted appliance resource for interior design professionals. What does it actually take to build a vendor relationship that lasts? Not a transactional one where you place an order and hope for the best, but the kind where a

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