To-The-Trade Episode Summary On this episode of the To-The-Trade, Laurie Laizure sits down with designer and entrepreneur Sarah Brohm, founder of UA Designs, to talk real process, pricing clarity, and the operations that carry a project from concept to completion. Sarah’s path began in nursing, a background that sharpened her skills in systems, communication, and […]
To-The-Trade Episode Summary In this candid conversation on the To-The-Trade interior design podcast, Laurie Laizure and Nile Johnson sit down with Ross Dunn, a 29-year SEO veteran and trusted friend of the Interior Design Community, to decode what really changed and what still works in search. Ross shares why he prefers the phrase “answer engine
To-The-Trade-S2E53 Design Entrepreneurship, Real-World SEO Tactics from Ross Dunn Read More »
To-The-Trade Episode Summary In this To-The-Trade podcast, our host Laurie Laizure talks with designer Dara Segbefia of The Zen Experience to explore where wellbeing intersects with the business of interior design. Dara’s work focuses on holistic design, and her niche is impactful, creating teacher lounges and staff spaces that prioritize educators as people first. She
To-The-Trade-S2E52 How The Zen Experience Transforms Teacher Lounges with Dara Segbefia Read More »
To-The-Trade Episode Summary On this episode of the To-The-Trade, host Laurie Laizure and co-host Nile Johnson sit down with Rasheeda Gray of Gray Space Interiors to talk about building a stable, scalable design firm. Rasheeda did not take the classic route, she came from corporate marketing with an MBA, then had her spark when staging
To-The-Trade Episode Summary In this To-The-Trade podcast episode, Laurie Laizure and Nile Johnson talk with Philadelphia-area independent manufacturer’s rep, Jason Levy, whose path started early through parents who ran a Kravet franchise spanning the Philadelphia Metro region. After years focused on residential, Jason shifted into the A&D commercial world, then launched his own firm during
To-The-Trade Episode Summary Welcome to the Interior Design Community’s podcast recap for the To-The-Trade podcast. In this episode, host Laurie Laizure, with co-host Nile Johnson, sits down with Pulp Design Studios co-founders Beth Dotolo and Carolina V. Gentry to talk real strategy, long-game growth, and how a creative partnership scales across two cities without losing
To-The-Trade-S2E49 Pulp Design Studios on Strategy, Smart Assets, and Team Culture Read More »
To-The-Trade Episode Summary On this episode of the To-The-Trade interior design podcast, host Laurie Laizure and co-host Nile Johnson sit down with filmmaker and brand strategist Jude Charles (@judecharles) to unpack how docuseries content helps design professionals turn invisible value into visible proof. From the start, Laurie frames the problem that most of the trade
To-The-Trade-S2E48-Storytelling That Sells with Jude Charles Read More »
To-The-Trade Show Summary: Katye McGregor Bennett joins Laurie Laizure and Nile Johnson to shift the focus from home tech to experience, enabling designers to lead with confidence and create profit. This episode of To-The-Trade provides practical advice for incorporating innovative technology into elegant spaces without becoming a source of tech support. First, define the partner:
To-The-Trade-S2E47-The business of home tech for design pros with Katye McGregor Bennett Read More »
Be sure to check out Phyllis’s book! The Interior Design Productivity Toolbox: Checklists and Best Practices to Manage Your Workflow Show Summary: To-The-Trade Laurie Laizure, Nile Johnson, and guest Phyllis Harbinger dig into the business of interior design with real talk on mindset, pricing strategies, client advocacy, and daily operations. Phyllis opens with a grounding
Show Summary: In this episode of the To-The-Trade Podcast, host Laurie Laizure welcomes Lee Hershberg, founder of Design Edge, an invite-only traveling trade event built exclusively for interior designers. Lee brings over 20 years of experience connecting manufacturers and designers through his leadership at major industry shows like KBIS, High Point Market, and Las Vegas
