To-The-Trade Episode Summary On this episode of the To-The-Trade, host Laurie Laizure and co-host Nile Johnson sit down with Rasheeda Gray of Gray Space Interiors to talk about building a stable, scalable design firm. Rasheeda did not take the classic route, she came from corporate marketing with an MBA, then had her spark when staging […]
To-The-Trade Episode Summary In this To-The-Trade podcast episode, Laurie Laizure and Nile Johnson talk with Philadelphia-area independent manufacturer’s rep, Jason Levy, whose path started early through parents who ran a Kravet franchise spanning the Philadelphia Metro region. After years focused on residential, Jason shifted into the A&D commercial world, then launched his own firm during
To-The-Trade Episode Summary Welcome to the Interior Design Community’s podcast recap for the To-The-Trade podcast. In this episode, host Laurie Laizure, with co-host Nile Johnson, sits down with Pulp Design Studios co-founders Beth Dotolo and Carolina V. Gentry to talk real strategy, long-game growth, and how a creative partnership scales across two cities without losing
To-The-Trade-S2E49 Pulp Design Studios on Strategy, Smart Assets, and Team Culture Read More »
To-The-Trade Episode Summary On this episode of the To-The-Trade interior design podcast, host Laurie Laizure and co-host Nile Johnson sit down with filmmaker and brand strategist Jude Charles (@judecharles) to unpack how docuseries content helps design professionals turn invisible value into visible proof. From the start, Laurie frames the problem that most of the trade
To-The-Trade-S2E48-Storytelling That Sells with Jude Charles Read More »
To-The-Trade Show Summary: Katye McGregor Bennett joins Laurie Laizure and Nile Johnson to shift the focus from home tech to experience, enabling designers to lead with confidence and create profit. This episode of To-The-Trade provides practical advice for incorporating innovative technology into elegant spaces without becoming a source of tech support. First, define the partner:
To-The-Trade-S2E47-The business of home tech for design pros with Katye McGregor Bennett Read More »
Be sure to check out Phyllis’s book! The Interior Design Productivity Toolbox: Checklists and Best Practices to Manage Your Workflow Show Summary: To-The-Trade Laurie Laizure, Nile Johnson, and guest Phyllis Harbinger dig into the business of interior design with real talk on mindset, pricing strategies, client advocacy, and daily operations. Phyllis opens with a grounding
Show Summary: In this episode of the To-The-Trade Podcast, host Laurie Laizure welcomes Lee Hershberg, founder of Design Edge, an invite-only traveling trade event built exclusively for interior designers. Lee brings over 20 years of experience connecting manufacturers and designers through his leadership at major industry shows like KBIS, High Point Market, and Las Vegas
Show Summary: In this vibrant episode of the To-The-Trade podcast, Laurie Laizure and Nile Johnson sit down with designer, shop owner, and vintage curation expert Ariene Bethea, founder of Dressing Rooms Interiors Studio. Nile shares how he first met Ariene through coaching and was instantly drawn to her warmth, fearless use of color, and appreciation
Show Summary: In this empowering episode of the To-The-Trade podcast, host Laurie Laizure sits down with business strategist Julie Sellers, founder of @ellevatedoutcomes, to talk scaling, strategy, and sustainability for interior designers. Julie’s company functions as a high-level advisory firm for creative entrepreneurs, providing CFO- and CEO-level insights to solopreneurs and small teams. From helping
Show Summary: In this heartfelt and practical episode of the To-The-Trade podcast, host Laurie Laizure sits down with Jenny Warner, founder of J.Thomas Designs, to unpack the real journey of building a profitable interior design business grounded in experience, grit, and evolution. Jenny shares how her childhood immersed in DIY home builds, restaurant design projects,
