Podcast

To-The-Trade

To-The-Trade S2E57 Budgets, Boundaries and Beautiful Shoots with Romina Tina Fontana

Client Communication and Boundaries, Podcast, Pricing and Profitability /

To-The-Trade Episode Summary In this episode of To-The-Trade, host Laurie Laizure sits down with Montreal-based designer Romina Tina Fontana, founder of Fontana & Company, to discuss how her deep background in marketing and graphic design shapes her approach to running her interiors studio today. It is a conversation that blends branding, editorial photography, client education, […]

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To-The-Trade, Isy Jackson

To-The-Trade S2E56 British-Inspired Interiors, Sourcing Antiques, and Setting Realistic Project Budgets with Isy Jackson

Client Communication and Boundaries, Podcast /

To-The-Trade Episode Summary In this To-The-Trade podcast episode, Laurie Laizure and Nile Johnson sit down with DC area designer Isy (Isabel) Jackson of Chelt Interiors to talk about British-influenced interiors, sourcing antiques, holiday decorating, and the real business of interior design behind the pretty pictures. Isy shares her creative origin story, starting with a very

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To-The-Trade

To-The-Trade S2E55 Shannon Ggem on Empathy, Boundaries, and Protecting Your Time and Heart

Podcast /

To-The-Trade Episode Summary This episode of the To-The-Trade interior design podcast features a rich, honest conversation between host Laurie Laizure and Los Angeles designer Shannon Ggem, who was recently named a Kitchen Design Innovator of the Year. Shannon shares how her Massachusetts roots and life in the Malibu Mountains have shaped her signature mix of

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To-The-Trade, Sarah Brohm, UA Designs

To-The-Trade-S2E54 Pricing Strategies for Designers with Sarah Brohm and Business Habits That Stick

Operations and Project Management, Podcast /

To-The-Trade Episode Summary On this episode of the To-The-Trade, Laurie Laizure sits down with designer and entrepreneur Sarah Brohm, founder of UA Designs, to talk real process, pricing clarity, and the operations that carry a project from concept to completion. Sarah’s path began in nursing, a background that sharpened her skills in systems, communication, and

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To-The-Trade, Ross Dunn

To-The-Trade-S2E53 Design Entrepreneurship, Real-World SEO Tactics from Ross Dunn

Marketing and Lead Generation, Operations and Project Management, Podcast, Technology and Innovation /

To-The-Trade Episode Summary In this candid conversation on the To-The-Trade interior design podcast, Laurie Laizure and Nile Johnson sit down with Ross Dunn, a 29-year SEO veteran and trusted friend of the Interior Design Community, to decode what really changed and what still works in search. Ross shares why he prefers the phrase “answer engine

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To-The-Trade, Dara Segbefia, Wellness

To-The-Trade-S2E52 How The Zen Experience Transforms Teacher Lounges with Dara Segbefia

Client Communication and Boundaries, Podcast /

To-The-Trade Episode Summary In this To-The-Trade podcast, our host Laurie Laizure talks with designer Dara Segbefia of The Zen Experience to explore where wellbeing intersects with the business of interior design. Dara’s work focuses on holistic design, and her niche is impactful, creating teacher lounges and staff spaces that prioritize educators as people first. She

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To-The-Trade, S2E51, Rasheeda Gray,

To-The-Trade S2E51 Design Entrepreneurship, From Corporate AVP to Studio Owner with Rasheeda Gray

Operations and Project Management, Podcast /

To-The-Trade Episode Summary On this episode of the To-The-Trade, host Laurie Laizure and co-host Nile Johnson sit down with Rasheeda Gray of Gray Space Interiors to talk about building a stable, scalable design firm. Rasheeda did not take the classic route, she came from corporate marketing with an MBA, then had her spark when staging

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To-The-Trade, Jason Levy, Rep

To-The-Trade S2E50 The Fastest Rep Alive Jason Levy, Fast Answers and Real Support for Designers

Client Communication and Boundaries, Podcast /

To-The-Trade Episode Summary In this To-The-Trade podcast episode, Laurie Laizure and Nile Johnson talk with Philadelphia-area independent manufacturer’s rep, Jason Levy, whose path started early through parents who ran a Kravet franchise spanning the Philadelphia Metro region. After years focused on residential, Jason shifted into the A&D commercial world, then launched his own firm during

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To-The-Trade, Pulp Design Studios

To-The-Trade-S2E49 Pulp Design Studios on Strategy, Smart Assets, and Team Culture

Pricing and Profitability, Podcast /

To-The-Trade Episode Summary Welcome to the Interior Design Community’s podcast recap for the To-The-Trade podcast. In this episode, host Laurie Laizure, with co-host Nile Johnson, sits down with Pulp Design Studios co-founders Beth Dotolo and Carolina V. Gentry to talk real strategy, long-game growth, and how a creative partnership scales across two cities without losing

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To-The-Trade, Jude Charles

To-The-Trade-S2E48-Storytelling That Sells with Jude Charles

Marketing and Lead Generation, Podcast /

To-The-Trade Episode Summary On this episode of the To-The-Trade interior design podcast, host Laurie Laizure and co-host Nile Johnson sit down with filmmaker and brand strategist Jude Charles (@judecharles) to unpack how docuseries content helps design professionals turn invisible value into visible proof. From the start, Laurie frames the problem that most of the trade

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