Pricing and Profitability

To-The-Trade, Juliana Ewer, High Point Market,

To-The-Trade S3E11 with Juliana Ewer – Why High Point Market Is Non-Negotiable for Serious Designers

Houston designer and High Point Market StyleSpotter Juliana Ewer joins Laurie to make the case for market attendance: product knowledge you can’t get online, trade brands that stand behind their work, vendor relationships that protect your reputation, and practical tips for getting the most out of every day there.

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To-The-Trade, Jill Erwin, Pricing

To-The-Trade S3E10 Know Your Worth and Say the Number: Pricing Confidence with Jill Erwin

Richmond-based designer Jill Erwin marks 20 years in business with a rebrand and a clear message: stop adjusting your numbers and say the rate out loud. She and Laurie discuss pricing tiers, contract essentials, space planning philosophy, and what two decades in the trade actually teaches you.

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To-The-Trade, Maria Khouri

To-The-Trade S3E09 Style Over Trend: Artisan Collaboration and High-End Design with Maria Khouri

To-The-Trade Episode Summary Maria Khouri grew up in Beirut during Lebanon’s 15-year civil war, moving 12 times in 10 years. She has spent her career making homes in San Francisco that feel like exactly that: home. Her boutique firm handles high-end residential work across the US and into Europe, and her commercial clients hire her

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Stocking Dealer Status, purchasing

Vendor Revoked Your Stocking Dealer Status? When Interior Designers Should Walk Away

Having your stocking dealer status revoked stings. Whether you walk, negotiate, or find a workaround depends on a few factors worth careful consideration. You get the email, or maybe a call from your rep. Your purchasing didn’t hit the minimum last year, and the vendor is reclassifying your account. The pricing tier you’ve been using

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