Author name: Mark Laizure

To-The-Trade, Kimberly Kerl,

To-The-Trade S3E15 The Renovation Decision: Architecture, Process, and Market Trends with Kimberly Kerl

Architect and designer Kimberly Kerl of Kerl Design breaks down her client intake process, phase-based billing, and the renovate-vs.-move conversation. Plus: outdoor living trends, the health and wellness wave, smart home tech, and her honest read on the current market slowdown.

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To-The-Trade, Tracee Murphy,

To-The-Trade S3E14 Emotional Intelligence Is a Profit Strategy with Tracee Murphy

Tracee Murphy, The Design Biz Therapist and founder of The Designer Launch, brings 26 years of luxury residential design to a conversation about emotional intelligence as a business strategy. Topics include client personality profiling, trust-building, weekly communication templates, burnout prevention, and how EQ doubled her firm’s profits over five years.

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To-The-Trade, Juliana Ewer, High Point Market,

To-The-Trade S3E11 with Juliana Ewer – Why High Point Market Is Non-Negotiable for Serious Designers

Houston designer and High Point Market StyleSpotter Juliana Ewer joins Laurie to make the case for market attendance: product knowledge you can’t get online, trade brands that stand behind their work, vendor relationships that protect your reputation, and practical tips for getting the most out of every day there.

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