Reel Ready Scripts

Reel Ready by IDC helps interior designers create confident, engaging social media videos.

Reel Ready – Scripts for the Week of 9-14-26

This week’s scripts get a little vulnerable. We’re admitting the mistakes designers make, explaining why cheap furniture usually costs more in the long run, and reminding you why that review you keep meaning to leave actually matters. We also have three brand spotlights this week: MaterialWorks on performance fabric, Amer Rugs on hand knotted rugs, and Jonathan Charles on how furniture gets made. If you only have time to film two, I would start with Common Mistakes Designers Make and Reviews Keep the Lights On.

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Reel Ready – Scripts for the Week of 9-7-26

This week’s scripts are the ones people argue about. Pillow chops, open floor plans, whether a bathroom deserves the good stuff, and why there is no such thing as the perfect white. If you only have time to film two, I would start with The Pillow Chop Debate and Hot Take on Open Floor Plans, then stay in your comments for a few minutes afterward, because that is where these earn their keep.

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Reel Ready – Scripts for the Week of 8-31-26

This week is all about the rules clients think they have to follow, and what we actually do instead. Matching furniture, the 60-30-10 rule, wood tones, trends, the Pinterest board they swear explains everything. If you only have time to film two, I would start with Why Designers Mark Up Product and The Matching Furniture Trap. One answers the question clients are too polite to ask out loud, and the other gives them a reason to trust your eye.

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