Reel Ready Scripts

This week is all about the stories behind what clients see, from honey oak making a comeback to the wallpaper that was literally poisoning people. If you only have time to film two, I’d start with The Wallpaper That Was Poisoning People and HGTV Changed What Clients Think Designers Do. Both get clients (and viewers) talking.

This week pairs a little design history with some real business numbers. On the history side: antique mirrors, doors that open onto nothing, tables built just to hold a candle, and joinery that has held furniture together for centuries. Our brand spotlights are Palecek on handwoven furniture, Woodbridge Furniture on traditional construction, and Dovetail on why solid wood keeps moving. If you only have time to film two, start with Who’s Actually Hiring Designers? and Where the Design Money Is, because both put real industry data in front of your followers and end with a question they’ll want to answer.

This week is all about the decisions hiding in plain sight: faux materials that earn their place, the outlet rules nobody thinks about until a renovation, the gap around new hardwood that’s there on purpose, and the refrigerator that disappears into the cabinetry. We also have three brand spotlights: Phillips Collection on furniture that starts as reclaimed tree roots, Gold Leaf Design Group on botanicals realistic enough to make you look twice, and Noblessa on German kitchen design. If you only have time to film two, start with Why Are We Hiding the Refrigerator Again? and How Restaurant Design Influences How Long You Stay, because both end with a question your followers will want to answer.

This week’s scripts explain why a finished room looks right, and how much thinking goes into getting it there. Groups of three, mixed patterns, curtains that puddle, a marble wall that mirrors itself, and the dining chair that has to survive a three-hour dinner. We also have three brand spotlights: Loloi on how a handcrafted rug gets made, Taylor King on custom upholstery, and Leftbank Art on finding the right piece for a specific wall. If you only have time to film two, start with The Chair Test and Why Designers Use Sightlines, because both show clients the kind of thinking they never see but always benefit from.

This week’s scripts are about how a house feels to live in, not just how it photographs. Sound, ceilings, the bed you actually want to crawl into, and the strange letdown that shows up after a renovation finally ends. We also have three brand spotlights: Bella Notte Linens on bedding, Noir on furniture with some character to it, and Hudson Valley Lighting Group on fixtures. If you only have time to film two, I would start with Stop Designing for Resale and The House Hangover, because both say something your clients have been thinking and have not said out loud.

This week’s scripts are the ones people argue about. Pillow chops, open floor plans, whether a bathroom deserves the good stuff, and why there is no such thing as the perfect white. If you only have time to film two, I would start with The Pillow Chop Debate and Hot Take on Open Floor Plans, then stay in your comments for a few minutes afterward, because that is where these earn their keep.