In this episode, Laurie Laizure and Nile Johnson from “To The Trade” speak with Sharon Sherman of Time and Place Design. They discuss Sharon’s journey from a luxury design-build assistant to starting her own company after making a bold career move. Sharon shares her mission to educate kitchen designers about the profitability of specifying furniture and explores the challenges and rewards of integrating interior design with kitchen and bath projects. The conversation addresses the importance of business acumen, the evolving design industry, and Sharon’s passion for sharing her extensive knowledge through educational tools and consulting. Key insights also encompass how design can enhance wellness and the future of kitchen design with emerging technologies.
Be sure to check out Sharon’s latest guide!
The Interior Designer’s Ultimate Guide to Kitchen & Bath Business Success:
A 3-part Guide Series for Your Complete Framework Behind 40 Years of Award-Winning Projects. For the first time, Sharon shares the business framework that built her 22-year design firm, from client acquisition to project completion. These aren’t just theories; they’re field-tested systems that work.
Time Stamp-
00:00 Introduction and Guest Introduction
00:56 Sharon’s Journey to Time and Place Design
03:24 Challenges and Triumphs of Starting a Business
04:50 The Importance of Marketing and Online Presence
08:40 Educating Designers and Career Legacy
14:50 The Business Side of Design
25:39 Overcoming Resistance and Embracing Change
29:59 Exploring the Latest Trends in Design
30:32 Navigating High Point Market
32:25 Common Mistakes in Furnishing
35:15 Balancing Client Needs and Design Preferences
37:53 The Future of Kitchen and Bath Design
39:02 Personalizing Interior Design Projects
42:59 Supporting Designers and Business Growth
46:27 Innovations and Future Directions
52:21 Concluding Thoughts and Future Plans