To-The-Trade S2E36 Designing for the Soul: Marie Cloud on Creating Personalized, Impactful Interiors

Show Summary:

In this episode of “To-The-Trade,” Laurie Laizure speaks with Marie Cloud, founder of Indigo Pruitt Design Studio, recognized for crafting soulful and intentionally curated spaces in both residential and boutique commercial design. Marie explores her distinctive approach, merging aesthetic beauty with profound emotional resonance and well-being, supported by her recent certification in neuroaesthetics. She elaborates on her client-centered design process, highlighting thoughtful and emotional inquiry that fosters personalized spaces reflecting each client’s authentic identity.

The conversation explores Marie’s intentional layering of sensory experiences—including curated playlists, fragrances, and tactile elements—to evoke emotional connections and memories during project reveals. Marie candidly shares insights into managing client expectations, navigating revisions, scaling her business sustainably, and maintaining a healthy balance between her professional and personal life. Highlighting her commitment to diversity and mentorship in the design community, Marie discusses her passion for giving back and creating an inclusive environment in the industry.