To-The-Trade S2E12 Balancing Construction and Design: A Conversation with Elizabeth Scruggs
In this episode, Laurie Laizure from “To The Trade” sits down with Elizabeth Scruggs to discuss her journey as a Nashville general contractor and interior designer. Elizabeth shares her experiences managing Superior Construction and Design, highlighting the need to stay focused amidst evolving technologies and industry trends. The conversation explores designers’ challenges, such as technology overwhelm and maintaining consistency in business marketing. Elizabeth also provides valuable advice for attending industry events and emphasizes the importance of strong vendor relationships. Tune in for an inspiring and informative discussion for designers and industry professionals.
Time Stamp-
00:00 Introduction and Greetings
00:27 Elizabeth Scruggs: Background and Business
04:03 Challenges and Insights in the Design Industry
05:29 Overcoming Overwhelm with Technology
08:05 Effective Marketing Strategies for Designers
13:00 Consistency and Basics in Business
22:51 Adopting New Tools and Technologies
24:58 Accounting Software Feedback
25:26 The Value of Trusted Voices in Interior Design
26:20 Navigating Industry Events
26:45 The Importance of High Point Market
27:35 Choosing the Right Events for ROI
29:05 Promoting Design Edge Conference
30:37 Collaborating with Brands
35:27 The Role of Designers in Market Trends
41:39 Building a Supportive Design Community
44:10 Conclusion and Final Thoughts