In this episode of ‘To The Trade,’ Laurie Laizure from the Interior Design Community and co-host Nile Johnson welcome the renowned Kimberly Seldon. They explore Kimberly’s journey from being a television producer to a successful interior designer, television presenter, and design industry coach. Kimberly shares her experiences with early setbacks, the critical importance of business systems, and how she now helps other designers achieve success while sidestepping the challenges she faced. This episode highlights the difference between operating a business and pursuing a creative endeavor while offering valuable insights into client relationships, project management, and achieving financial stability. It is packed with inspirational ideas and practical advice for interior design professionals.
Use promo code “IDCOMMUNITY” to save $50 off membership at https://businessofdesign.com
Time Stamp-
00:00 Introduction and Guest Welcome
00:46 Kimberly Seldon’s Journey into Interior Design
01:20 Challenges and Failures in the Design Industry
04:43 The Importance of Business Coaching
06:05 Charging for Consultations and Industry Changes
09:08 Treating Your Business as a Business
15:07 The Financial Realities of Interior Design
17:50 The Importance of Process and Systems
24:28 Taking Responsibility and Fixing Problems
29:17 Handling Difficult Conversations with Clients
32:45 Addressing Client Concerns
33:37 Building Client Trust
36:16 The Importance of Systems
38:08 Setting Realistic Expectations
40:50 Understanding Client Needs
44:31 The Value of Professionalism
46:41 Investing in Your Business
48:30 The Path to Profitability
01:01:41 Final Thoughts and Encouragement