Show Summary:
In this inspiring episode of To the Trade, Laurie Laizure welcomes Kevin Twitty, an accomplished interior designer and former IDC Member of the Month. Kevin shares his unconventional journey into the world of interior design, beginning with a background rooted in math and science before discovering his true passion through visual merchandising. Laurie and Kevin explore important topics for interior designers, including navigating career pivots, building a resilient design business, the emotional complexities of working with clients, and the essential role of community support through platforms like the Interior Design Community. Kevin offers valuable insights about SEO for interior designers, the power of email marketing, and how designers can successfully establish their client base when relocating to a new city. They discuss the significance of mentorship, prioritizing collaboration over competition, and maintaining a healthy ego in the design world. This episode is filled with actionable advice and heartfelt moments, making it a must-listen for any designer aiming to thrive in today’s evolving industry.
Time Stamp-
00:00 Introduction
00:25 Kevin’s Journey to Interior Design
02:05 Laurie’s Daughter and Career Paths
03:56 Challenges and Realities of Interior Design
12:04 Building a Design Community
15:26 Networking and Community Support
31:06 SEO and Marketing Strategies for Designers
34:36 Unexpected Project Opportunity
34:46 The Importance of Staying Connected
35:02 Designers and Their Unique Styles
36:46 Generational Differences in Design
41:52 Building Community and Mentorship
44:03 Navigating the Design Industry
52:22 Diversifying Your Design Business
53:30 Challenges and Strategies in Design
01:02:42 Maintaining Professional Boundaries
01:04:18 Conclusion and Future Topics
Listen on your favorite platform
