To-The-Trade-S2E33-Social Media Marketing Strategies for Interior Designers with Emanuela Schneider

Show Summary:

In this engaging episode of “To-The-Trade,” host Laurie Laizure and co-host Nile Johnson chat with marketing expert Emanuela Schneider, who specializes in social media and digital marketing strategies for interior designers. The trio discusses how interior designers can effectively handle marketing tasks, emphasizing the everyday struggles designers face due to their busy schedules and the overwhelm of producing consistent and impactful social media content.

The conversation explores practical marketing strategies and highlights the importance of adapting to changes in digital platforms, such as the shift from traditional Google searches to AI-driven ones, including those powered by ChatGPT. Emanuela provides insights on effectively utilizing AI, the continued importance of SEO-driven content, and strategies for optimizing web and social media presence to enhance visibility.

Furthermore, the episode delves into realistic and relatable methods designers can use to create engaging content without facing burnout, such as leveraging daily activities, behind-the-scenes footage, and locally focused content. Emanuela outlines her structured approach to onboarding clients, building consistent branding, and guiding designers through content creation by supplying examples, shot lists, and direct feedback.

Throughout the episode, the hosts and their guest examine how to balance authentic personal branding with professional content, overcome hesitations about sharing imperfect content, and strategically use platforms like Instagram, Pinterest, and LinkedIn to attract ideal clients. This informative discussion also offers practical advice on paid ads, the effectiveness (or lack thereof) of awards and associations, and how designers can genuinely engage with their local communities online.