In this episode, Laurie Laizure from Interior Design Community talks with Lori Paranjape, a successful interior designer who has built a notable presence on Instagram. They discuss the transformative power of social media for their businesses, the authenticity and transparency required to build trust with an audience, and the impact of these practices on their financial success. Lori Paranjape shares insights into her design process, client management, project pricing, and clear communication in financial matters. They also dive into the challenges faced by new designers and the importance of looking at one’s processes critically to improve client satisfaction. Laurie and Lori conclude by discussing upcoming opportunities for other designers to learn from Lori Paranjape’s experiences.
Time Stamp –
00:00 Introduction and Special Guest
00:08 The Journey of Building an Instagram Empire
01:32 Authenticity and Community on Social Media
03:17 The Dual Nature of Instagram: Feed vs. Stories
05:08 Client Relationships and Trust Building
07:31 The Financial Impact of Instagram on Business
12:55 Discussing Money in the Interior Design Industry
17:26 Transparency and Client Expectations
28:21 The Struggles of Pricing in Interior Design
29:08 The Importance of Knowing Your Numbers
30:36 Sharing Knowledge and Cracking the Code
32:14 Transparency and Client Communication
37:10 The Value of Fair Retail Pricing
40:30 Managing Client Expectations
44:59 Learning from Mistakes and Improving Processes
48:45 Upcoming Program and Resources for Designers