
Show Summary:
In this episode of ‘To The Trade,’ Laurie Laizure and Nile Johnson interview Todd Howard Ezrin, the principal of Tobe DesignGroup, a boutique interior architecture and design firm in Bethesda, Maryland. Todd shares insights about his firm’s specialization in residential and multi-family residential projects, both locally and internationally. Todd recounts how a connection through a friend led to his firm’s expansive work with a retail cannabis company, including winning an award for a store design in California. He emphasizes the importance of not relying too heavily on a single client to avoid business risks. Laurie and Todd also discuss the need for multiple vendors to avoid dependency and ensure project success. Todd highlights the unpredictable daily routine of a designer and shares his leadership approach, which values relationships with clients and employees. The conversation touches on Todd’s philanthropic efforts and his long-term goal of establishing a sustainable nonprofit to provide design services for economically disadvantaged individuals and communities.
Time Stamp-
00:00 Welcome and Introductions
00:26 Todd’s Design Journey
01:38 Expanding the Business
03:37 Challenges and Lessons Learned
08:05 Daily Operations and Routines
14:38 Client Relationships and Projects
19:34 Building and Managing a Team
26:24 Scaling Back on Social Media
26:46 The Power of Handwritten Notes
27:58 Building Genuine Relationships
29:03 The Value of Human Connection
31:18 Working with Family
34:43 Scaling the Business
39:21 Philanthropy and Giving Back
49:32 Overcoming Personal Challenges
51:07 Conclusion and Final Thoughts