Engaging Authentically in the Design World
Lori Paranjape’s rise to success in the interior design industry didn’t happen overnight. In a conversation with Laurie Laizure on the “To the Trade” podcast, Lori shared how she built her thriving business on Instagram by embracing authenticity. She’s not afraid to show her wins and stumbles, knowing that her honesty fosters trust with clients and followers.
According to Lori, authenticity goes beyond sharing the good stuff. It’s about being honest with your audience and letting them into the process—mistakes and all. This transparency has been the key to cultivating meaningful engagement and lasting client relationships.
Navigating the Challenges of Pricing Transparency
Discussing costs in luxury design can feel intimidating, but Lori tackles the subject head-on. She’s candid about the “big fat, scary numbers” often associated with her projects, including six-figure design fees and seven-figure furnishing budgets. While these numbers might deter some, Lori’s openness sets clear expectations for her clients.
“Not every designer is for everyone, and that’s okay,” Lori explains. Her approach ensures no surprises for clients who value transparency and are prepared to invest in high-end results.
Empowering Designers Through Education
Lori’s commitment to helping others doesn’t stop at her clients. She’s on a mission to educate fellow designers by sharing the lessons she’s learned throughout her career. From refining client communication to improving business processes, Lori believes in the power of learning from both successes and mistakes.
Through planned initiatives, Lori aims to offer resources that help designers navigate the tricky waters of pricing, client relationships, and overall business strategy. Her goal? To create a stronger, more transparent industry that benefits designers and their clients.
Luxury Design: A Perfect Match for the Right Client
High-end design isn’t for everyone, and that’s part of its beauty. Lori emphasizes the importance of finding the right designer who aligns with your style, goals, and budget. “I don’t need everybody, and I’m not for everybody,” she shares. This mindset underscores the value of choosing a designer who fits your vision and communicates openly about the journey ahead.
Lori Paranjape’s story is one of authenticity, transparency, and empowerment. By showcasing her career’s highlights and hurdles, she’s built a brand that resonates with clients and inspires designers. Whether you’re a homeowner exploring luxury design or a designer looking to refine your craft, Lori’s approach offers valuable lessons.
Checkout our podcast with Lori https://interiordesigncommunity.com/ttt-s2e04-money-mistakes-and-mastery-lori-paranjape-talks-design