Podcast

TTT-Podcast S1Ep18

To-The-Trade Episode 18: Navigating the Modern Interior Design Landscape

In this episode, Laurie and Nile dive deep into the evolving world of interior design marketing, exploring the challenges and opportunities presented by AI tools, social media, and authentic storytelling. They share personal experiences on the importance of quality hardware, the role of designers as tastemakers, and the nuances of building strong industry relationships. The […]

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TTT-Podcast S01-Ep17

To-The-Trade Episode 17: Heather Randell Let’s Talk Designer Bookkeeping

Join Laurie and seasoned bookkeeper Heather Randell as they uncover the financial side of interior design. With nearly 25 years of experience, Heather shares essential tips on managing client invoices, markup policies, and cash flow while emphasizing the importance of clear contracts and tax compliance. Learn how to protect your rights, streamline receiving processes, and

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TTT-Podcast-S01-E16

To-The-Trade Episode 16: Peggy Fitzpatrick Pinterest for Designers

Laurie Laizure sits down with social media expert Peg Fitzpatrick to discuss powerful strategies for interior designers to shine on platforms like Pinterest and Instagram. From reminiscing about their early days on Google Plus to exploring modern tools like Canva and ManyChat, Peg shares actionable tips for creating content calendars, batching posts, and building a

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To-The-Trade Episode 15: Maddie Landers of Interior Design Society

In this episode, Laurie interviews Maddie Landers, Interior Design Society and they explored ways to elevate marketing efforts and strengthen relationships in the interior design industry. They discussed strategies for promoting brands, such as hosting exclusive events, leveraging Pinterest, and integrating in-person showroom experiences. They emphasized nurturing brand partnerships, focusing on click-through rates over email

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To-The-Trade Episode 14: High Point Market and BDNY Recap

To-The-Trade Episode 14: High Point Market and BDNY Recap

Nile Johnson and I engage in an in-depth conversation about the latest trends and insights from High Point Market, exploring the innovative features of Roland DGA’s new printer that creates stunning textured wallpaper. We also touch on the exciting developments at BDNY and highlight various upcoming events that everyone in the industry should be aware

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Laurie and Nile To The Trade Podcast 11

To-The-Trade Episode: 11 with Susan Hayward Changing your Interior Design Business Name

Welcome to the latest episode of To-The-Trade, where we delve into Susan Hayward Interiors’ transformative journey as it rebrands to Hayward Design House. Join host Laurie and co-host Nile Johnson as they explore the critical themes of personal branding in the evolving interior design landscape, the commitment to sustainability, and the innovative integration of AI

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Laurie and Nile To The Trade Podcast 10

To-The-Trade Episode: 10 with Mitzi Beach about Aging in Place

In this episode of To-The-Trade, we talk with designer and author Mitzi Beach about aging in place, aging in design, and wellness’s role in design. They discussed various topics related to interior design, aging in place, and the challenges faced by professionals in their field. They emphasized the importance of designing for aging in place,

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Laurie and Nile To The Trade Podcast 9

To-The-Trade Episode: 9 with Marisa Wilson Cool Girl’s Guide to High Point Market

Show Summary: Episode 9 of the To-The-Trade podcast brings together hosts Laurie Laizure and Nile Johnson with designer, market guide creator, and panelist Marisa Wilson. The trio reflects on their recent experiences at High Point Market, exploring why this show felt like one of the most energizing events in years. Marisa shares highlights from hosting

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