In this episode, Laurie interviews Maddie Landers, Interior Design Society and they explored ways to elevate marketing efforts and strengthen relationships in the interior design industry. They discussed strategies for promoting brands, such as hosting exclusive events, leveraging Pinterest, and integrating in-person showroom experiences. They emphasized nurturing brand partnerships, focusing on click-through rates over email open rates, and creating custom marketing plans.
To enhance the Interior Design Society (IDS), they highlighted expanding services to cover valuable topics like marketing, work-life balance, and business growth. Maddie shared IDS’s mission of supporting residential interior designers through education, advocacy, and business tools while also spotlighting the success of IDS’s annual conference and social media storytelling.
Key industry trends included a shift towards client packages, productivity tools, and wellness for designers. The importance of personal branding, educating clients on luxury furniture, and targeting the right audience in marketing were also discussed. Laurie and Maddie encouraged designers to focus on client fears, frustrations and desires when crafting valuable content and marketing strategies.
Finally, they shared updates on IDS’s virtual education programs, new website, and foundation supporting designers at all career stages, while celebrating the organization’s 50th anniversary success. The episode wrapped up with actionable advice on enhancing portfolios and creating impactful marketing content.