To-The-Trade S2E39 The Business of Design with Justin Q. Williams: Branding, Balance, and Big Breaks

Show Summary:

In this engaging and insightful episode of “To-The-Trade,” Laurie Laizure and Nile Johnson welcome interior designer, TV personality, and product developer Justin Q. Williams. Justin shares his inspiring journey from sketching houses in church as a child to launching his design firm at just 18. He highlights the importance of hands-on learning and apprenticeships, which helped him build technical skills and business knowledge early on.

Justin reflects on his transition from childhood architecture projects to a full-fledged design career, supported by family and driven by a strong personal brand vision. He highlights the importance of genuine self-presentation on social media and using it to enhance client trust and visibility.

The trio discusses how Justin managed a successful design business while filming for HGTV, emphasizing time management, delegation, and strategic planning. He also talks about product development with his furniture and art lines and highlights the importance of mentorship, community, and collaboration in professional growth. Personal stories, including his relationship with his dog Sir Alan, add warmth and humanity to this thoughtful conversation.