Marketing and Lead Generation

Quick wins

• Own your Google Business Profile: add services, cities, and 5+ fresh photos; ask for two reviews this month.
• Track key actions: install the Meta Pixel and make sure it fires on contact and consult pages.
• Go beyond Instagram: test one off-IG channel (local partners, directories, talks, or Pinterest) for 30 days.

Playbooks & tools

• Local SEO for Designers — Get Clients Without Ads
• Meta Pixel Basics for 2025 — Track & Retarget
• Beyond Instagram — Where Designers Are Finding Clients in 2025

Messaging prompts

• “People hire us to avoid expensive mistakes and delays—here’s how our process protects your budget and timeline.”
• “Three rooms, three budgets: what changes (and what stays the same).”
• “From inspiration to install: the milestones we’ll hit together in the first 30, 60, and 90 days.”

Podcast episodes

• S2E39 — Justin Q. Williams: Branding, Balance & Big Breaks
• S2E38 — Shelly Hudson: Launching a Studio
• S2E37 — Nikki Levy: Bold Pivot & Firm Growth

What to do next

1. Add two location-specific services to your Google Business Profile and request two targeted reviews.
2. Verify your Meta Pixel is firing on your contact and consultation pages.
3. Choose one playbook above, implement a 30-day test, and note inquiries generated.