Podcast

To-The-Trade S2E34 Texas to International Design Success: Laura Umansky Shares Her Journey and Strategies

To-The-Trade S2E34 Texas to International Design Success: Laura Umansky Shares Her Journey and Strategies

Show Summary: In this inspiring episode of the “To-The-Trade” podcast, Laurie Laizure and co-host Nile Johnson chat with acclaimed interior designer and CEO Laura Umansky, founder of Laura U Design Collective. Laura shares insights into her journey from a small Texas town, where she discovered her passion for interior design during her university years, and […]

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Social Media Marketing Strategies

To-The-Trade-S2E33-Social Media Marketing Strategies for Interior Designers with Emanuela Schneider

Show Summary: In this engaging episode of “To-The-Trade,” host Laurie Laizure and co-host Nile Johnson chat with marketing expert Emanuela Schneider, who specializes in social media and digital marketing strategies for interior designers. The trio discusses how interior designers can effectively handle marketing tasks, emphasizing the everyday struggles designers face due to their busy schedules

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To-The-Trade S2E32 The Art and Business of Textile Design with Scott Meacham Wood

To-The-Trade S2E32 The Art and Business of Textile Design with Scott Meacham Wood

Show Summary: In this episode of “To the Trade”, Laurie Laizure and Nile Johnson sit down with celebrated designer and textile creator Scott Meacham Wood to explore his creative journey, his design philosophy, and the launch of his newest fabric and wallpaper collection, Somerset House. Scott recounts his early career in merchandising and styling for

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To-The-Trade-S2E31 Avoid Client Price-Shopping & Maximize Profits with Laura Thornton

To-The-Trade S2E31 Avoid Client Price-Shopping & Maximize Profits with Laura Thornton

Show Summary: In this episode of “To-The-Trade,” Laurie Laizure and Nile Johnson interview Laura Thornton, an accomplished interior designer with over 25 years in the industry. Laura shares her journey from growing up surrounded by construction, influenced by her father, to transitioning from studying law to embracing her passion for design. The conversation covers her

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How Virtual Sampling Is Revolutionizing Interior Design with Guy Ailion, Mattoboard Founder

To-The-Trade S2E30 How Virtual Sampling Is Revolutionizing Interior Design with Guy Ailion, Mattoboard Founder

Show Summary: In this engaging episode of To the Trade, Laurie Laizure sits down with Guy Ailion, founder of Mattoboard and a practicing architect, to explore how technology is revolutionizing the material sourcing process for interior designers. Drawing from his two decades of experience in high-end residential and hospitality design, Guy shares how his firsthand

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How Community and SEO Helped Kevin Twitty Succeed in Interior Design

To-The-Trade S2E29 How Community and SEO Helped Kevin Twitty Succeed in Interior Design

Show Summary: In this inspiring episode of To the Trade, Laurie Laizure welcomes Kevin Twitty, an accomplished interior designer and former IDC Member of the Month. Kevin shares his unconventional journey into the world of interior design, beginning with a background rooted in math and science before discovering his true passion through visual merchandising. Laurie

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To-The-Trade

To-The-Trade S2E27 Why Go It Alone? Heather McManus on the Strength of Community

Show Summary: In this episode of To The Trade, Laurie Laizure sits down with Heather McManus, an interior designer turned founder of The Designers Collaborative. Heather shares her journey from studying art education at Pratt to learning the trade from the ground up at a local upholstery and drapery workroom. Her path eventually led her

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To-The-Trade

To-The-Trade S2E26 Design, Coaching, and Business: A Conversation with Katie Decker-Erickson

Show Summary: Laurie Laizure and Nile Johnson of To The Trade chat with Katie Decker-Erickson, an interior designer with an MBA who has made the shift to coaching fellow designers. Their discussion spans Katie’s path from teaching to leading a multimillion-dollar design firm, and ultimately to coaching. They touch on the challenges and advantages of

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TTT-Podcast S2E25

To-The-Trade S2E25 Art, Travel, and Design: Laurie & Nile’s Exclusive Chat

Show Summary: Laurie Laizure and Nile Johnson from ‘To the Trade’ discuss their recent travels and experiences in Italy, emphasizing their visit to a major art and collectibles fair. They share insights about key players in the industry, particularly Cheminne Taylor-Smith, who organizes designer events. They highlight the importance of in-person networking, the valuable experiences

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