Pricing and Profitability

Renegotiate, Vendor, Pricing

How to Renegotiate Vendor Pricing Without Damaging the Relationship

Your business has grown, but your trade pricing hasn’t kept up. Here’s how to approach the conversation professionally, with scripts, a meeting agenda, and strategies that protect both the relationship and your margins. You know the moment. Your studio is finally humming, projects are booking consistently, purchasing is steady, and then you realize your trade […]

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To-The-Trade, PJ Delaye, Wallpaper

To-The-Trade S3E05 PJ Delaye on Why Wall Covering Is a Designer’s Secret Profit Center

To-The-Trade Episode Summary Laurie sits down with 26-year wall covering veteran PJ Delaye to talk industry shifts, the tech behind today’s wallpaper, and why specifying wall covering is one of the smartest business moves a designer can make. When PJ Delaye joined the wall-covering industry in 1997, his first message was a fax announcing that

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Trade Account, vendor, New Interior Designer

Getting Trade Accounts as a New Interior Designer: What You Actually Need

You don’t need a huge portfolio to open trade accounts. You need the right paperwork, a smart strategy, and a phased approach that protects your time and your margin. You land your first real project, and the pressure hits fast. You want your client to get great product access and pricing. You want to look

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Cost Plus, Retail, Trade Discounts

Cost Plus Isn’t Always Below Retail: Pricing Designer Procurement Beyond Trade Discounts

You can love eclectic sourcing and still run a sustainable business. The key is to set up a procurement model that works even when trade discounts are thin, inconsistent, or nonexistent. You know the moment. You find the perfect vintage piece, the scale is right, the patina is right, the room finally clicks, and then

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Can We Swap This, Cheaper Items, Budget

Can We Swap This? How to Handle Client Revision Links for Cheaper Items

That simple question can kick off budget clarity, scope creep, or a procurement handoff. Here’s how to respond with calm authority and keep the project on track. You’re cruising. The concept is landing, the pieces are speaking to each other, and you can finally see the room becoming what you promised. Then the email comes

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To-the-trade, Marsha Sefcik

To-The-Trade S3E02 Reverse Engineer Your Design Income with Marsha Sefcik

To-The-Trade Episode Summary Marsha Sefcik joins Laurie Laizure and Nile Johnson for a wide-ranging conversation about running a design business with more clarity, stronger margins, and fewer “chaos leaks,” while still respecting the realities of life outside the studio. Laurie begins by sharing that they were introduced through Sarah from Mydoma, one of IDC’s longtime

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Markup, client

How to Confidently Answer “What Is Your Markup?” (Without Underselling)

That markup question can feel personal, especially when it lands mid-call. Here’s how to answer calmly, protect your profit, and keep the conversation professional. A moment every designer recognizes You’re on a discovery call. The vibe is good. The client seems excited. Then it drops, casually, like they’re asking what time you want to meet

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To-The-Trade

To-The-Trade S2E58 2025 Finale, The ROI Mindset, Follow-Up Revenue Plan

To-The-Trade Episode Summary In the last episode of 2025 the To-The-Trade podcast from the Interior Design Community, hosts Laurie Laizure and Nile Johnson get real about what it takes to support design pros, and where the business of interior design is heading next. Laurie opens by thanking Nile for the behind-the-scenes work that goes into

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Interior Design Rates, Pricing

Interior Design Rates on Your Website, How to Share Pricing Without Boxing Yourself In

You open your inbox on a Monday morning and there it is, three new inquiries that came in overnight. One is a sweet couple who loves your work, but thinks a whole home furnishing project can be done for 8,000 dollars, including furniture. Another wants to “pick your brain for a few hours” and assumes

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Non-Refundable Retainer,

Non-Refundable Retainer for Interior Designers: 3 Policy Models That Work

Note: This post is educational and reflects “business of interior design” practices shared by design pros. It is not legal advice. When you’re onboarding a new client, the non-refundable retainer conversation sets the tone for expectations, cash flow, boundaries, and how seriously the client takes the process. This is a significant client-management moment for designers,

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