Pricing and Profitability

To-The-Trade

To-The-Trade S2E57 Budgets, Boundaries and Beautiful Shoots with Romina Tina Fontana

To-The-Trade Episode Summary In this episode of To-The-Trade, host Laurie Laizure sits down with Montreal-based designer Romina Tina Fontana, founder of Fontana & Company, to discuss how her deep background in marketing and graphic design shapes her approach to running her interiors studio today. It is a conversation that blends branding, editorial photography, client education, […]

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Design Business, Interior

If You Started Your Interior Design Business Today, What Would You Do Differently?

When I ask designers this question inside Interior Design Community, the answers come fast. You can almost feel people exhaling. Picture this. It is 11:37 p.m., you are sitting at your kitchen table with a laptop that sounds like a small airplane, half a glass of grocery store red, and an inbox full of “quick

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Designer friendly, brands

Designer friendly brands, 7 non-negotiables real designers expect

Is Your Favorite Brand Actually Designer Friendly? In the Interior Design Community, we asked design pros a simple question that hits the heart of the business of interior design: what makes a brand truly designer-friendly? The response was loud and detailed. This piece draws directly on that real talk and offers interior designer tips for

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Pricing strategies, reasonably priced

Pricing strategies for designers, what “Reasonably Priced” really means

The Real Meaning of “Reasonably-Priced”: What Our Interior Design Community Had to Say Written by Sharon Sherman Designers hear it every week, “Are you reasonably priced?” This article unpacks real language you can use and practical pricing strategies for designers. It draws on insights from the Interior Design Community and is built to help you reframe

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bookkeeping, red flags

Bookkeeping Red Flags for Interior Designers, Lessons from the Design Community

When Bookkeepers Go Bad, Lessons from the Design Community Money management is not glamorous; it is essential to the business of interior design. Inside the Interior Design Community, designers shared honest experiences with bookkeepers who missed the mark and sometimes crossed the line. This round-up highlights bookkeeping red flags for interior designers, plus steps to

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discount, repaet, client

Discount? What Do You Say When a Repeat Client Asks?

Pricing strategies for designers do not live in theory, they live in real conversations with real clients. A repeat client is a compliment. It is also where boundaries matter most. The Interior Design Community sees this scenario often. Here is how design pros handle it without undervaluing their work. The Scenario It’s flattering to be

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Commissions, interior design,ASID,NKBA

Should Interior Design Firms Pay Commissions? What ASID, NKBA, and IDC Designers Are Saying

Interior design commissions spark spirited debate across the trade. Should a lead designer who signs a client get a commission, or is client acquisition simply part of being a loyal ambassador of the firm? The Interior Design Community raised the question on Instagram, and the responses from design pros showed a clear split. Some argued

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To-The-Trade, Pulp Design Studios

To-The-Trade-S2E49 Pulp Design Studios on Strategy, Smart Assets, and Team Culture

To-The-Trade Episode Summary Welcome to the Interior Design Community’s podcast recap for the To-The-Trade podcast. In this episode, host Laurie Laizure, with co-host Nile Johnson, sits down with Pulp Design Studios co-founders Beth Dotolo and Carolina V. Gentry to talk real strategy, long-game growth, and how a creative partnership scales across two cities without losing

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Pricing and Profitability for Interior Designers

Pricing and Profitability for Interior Designers Pricing touches every decision—from discovery calls to procurement. This hub gathers IDC’s best scripts, policies, and tools so you can explain value, handle pushback, and protect margins without burning bridges. Quick wins Guides & talk tracks Policy toolkit Podcast episodes What to do next Quick wins Adopt a default

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