Not sure if your interior design profit margins are on track? Here’s what experienced designers actually target for gross and net margin, and how to get there.
What Profit Margin Should Interior Designers Aim for Per Project? Read More »
Hourly for design, but what about procurement? This guide gives interior designers a practical framework for rates, markup, and how to explain it clearly to clients.
Interior Design Procurement Fees: Hourly Rate vs Markup Explained Read More »
Houston designer and High Point Market StyleSpotter Juliana Ewer joins Laurie to make the case for market attendance: product knowledge you can’t get online, trade brands that stand behind their work, vendor relationships that protect your reputation, and practical tips for getting the most out of every day there.
Find your true minimum hourly rate with a practical pricing floor formula, tiered billing tips, and scripts for when clients say someone charges less.
Minimum Hourly Rate for Interior Designers: How to Set Your Pricing Floor Read More »
Richmond-based designer Jill Erwin marks 20 years in business with a rebrand and a clear message: stop adjusting your numbers and say the rate out loud. She and Laurie discuss pricing tiers, contract essentials, space planning philosophy, and what two decades in the trade actually teaches you.
When a GC tries to take over purchasing, it’s not just about commissions. Here’s how to protect your scope, profit, and design intent with clear scripts.
GC Wants to Buy Everything? Here’s How Designers Protect Scope and Profit Read More »
Set an interior design project minimum that protects your time and profit, with a calculation framework, scripts, and guidance on posting it to your website.
Interior Design Project Minimums: What to Set and 4 Key Scripts How to Say It Read More »
Real designer rates and a practical framework for new construction pricing, when PSF works, when it breaks, and how to mix flat fee, hourly, and retainers.
How Much Do Designers Charge Per Square Foot for New Construction? Read More »
A short complimentary phone screen, a paid in-home visit, verbal direction only, and in-person contract review. This framework increases close rates and protects your time.
Pricing the Interior Design Consultation: 4 Steps to Turn Inquiries Into Clients Read More »
To-The-Trade Episode Summary Maria Khouri grew up in Beirut during Lebanon’s 15-year civil war, moving 12 times in 10 years. She has spent her career making homes in San Francisco that feel like exactly that: home. Her boutique firm handles high-end residential work across the US and into Europe, and her commercial clients hire her
